Tag: Artificial Intelligence

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

Accenture invests in generative AI enabler Writer

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.

Generative AI poised to impact labour markets significantly: World Economic Forum

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

As per World Economic Foum, 19,000 distinct tasks across 867 different occupations likely to be impacted by LLMs. The industries with the highest estimates of overall potential exposure – both in automation and augmentation – are financial services and capital markets, along with insurance and pension management.

AI and tech poised to revolutionize India’s creator economy

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.

ASCI and Khaitan & Co release whitepaper on generative AI

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

The paper highlights regulatory ambiguity and challenges surrounding use of AI in advertising.

Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

Using machine learning and deep learning algorithms, marketers can seamlessly gather, analyze, and integrate key data into their strategies and craft personalised messages to customers at every stage of the marketing funnel. (Representational image via Unsplash)

From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.