Tag: Artificial Intelligence

Mastering AI tools, and machine learning key to retaining sales and marketing roles

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

The fear that Gen AI will do away with jobs is unfounded, experts say. It is, however, very likely that job roles will change and call for greater skill in AI and machine learning.

Budget 2024: Boost AI tech in taxation, PPP model, building trust, say experts

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

The Centre and the state have already implemented policies focusing on AI such as the Bhasini program, and YuvAI for skilling youth

From fantasy to factual: Building trustworthy AI in a world of fabricated data

In finance, an AI model could mistakenly mark valid financial deals as fake, which would slow down operations and add extra problems that aren't necessary. On the contrary, it could fail to detect actual fraudulent activity, leading to significant financial losses, writes Prateek Sethi, founder of TRIP, a communication design house.

AI hallucinations often emerge as inaccurate forecasts, false positives, or false negatives, writes Prateek Sethi, founder of TRIP, a communication design house.

India is viewing AI in a rational and prudent way: Ipsos Report

62% Indians claimed to be aware of the products and services using AI, while claimed awareness was higher in China (81%) and Indonesia (80%). (Image: Steve Johnson via Unsplash)

As per the report, even though over 6 in 10 urban Indians (64%) claimed to have a good understanding of AI, some of the markets were miles ahead in their understanding of AI – especially Indonesia (86%), Mexico (80%), Peru (76%), South Africa (76%), Thailand (75%) and Türkiye (74%).

SAP infuses business AI throughout its enterprise cloud portfolio

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

SAP’s generative AI copilot Joule, which quickly sorts and contextualizes data from multiple systems to advance automation and improve decision-making, is expanding throughout the company’s solution portfolio.

Adobe announces general availability of AEP AI Assistant

Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.

Through a generative AI-powered conversational interface, Adobe Experience Platform (AEP) AI Assistant will empower brands to automate tasks, simulate outcomes, and generate new audiences and journeys.

AI and podcasting: Exploring the potential of AI-Generated audio content

Just as video, audio, and music production have become accessible due to the reduced costs of powerful hardware and software tools, AI and generative media tools can similarly expand access and make it easier to create incredible audio experiences, says Ajay Yadav, Co-Founder of Simplified.

For established podcasters, AI could be leveraged as a supplemental tool to generate material and talking points for an episode, or to create bonus audio content for dedicated fans, writes Ajay Yadav, Co-Founder of Simplified.