Tag: Artificial Intelligence

Mastering AI tools, and machine learning key to retaining sales and marketing roles

CEOs in the technology sector expect significantly more disruption compared to their counterparts in the telecom and media sectors. (Photo: Unsplash)

The fear that Gen AI will do away with jobs is unfounded, experts say. It is, however, very likely that job roles will change and call for greater skill in AI and machine learning.

From fantasy to factual: Building trustworthy AI in a world of fabricated data

In finance, an AI model could mistakenly mark valid financial deals as fake, which would slow down operations and add extra problems that aren't necessary. On the contrary, it could fail to detect actual fraudulent activity, leading to significant financial losses, writes Prateek Sethi, founder of TRIP, a communication design house.

AI hallucinations often emerge as inaccurate forecasts, false positives, or false negatives, writes Prateek Sethi, founder of TRIP, a communication design house.

India is viewing AI in a rational and prudent way: Ipsos Report

62% Indians claimed to be aware of the products and services using AI, while claimed awareness was higher in China (81%) and Indonesia (80%). (Image: Steve Johnson via Unsplash)

As per the report, even though over 6 in 10 urban Indians (64%) claimed to have a good understanding of AI, some of the markets were miles ahead in their understanding of AI – especially Indonesia (86%), Mexico (80%), Peru (76%), South Africa (76%), Thailand (75%) and Türkiye (74%).

SAP infuses business AI throughout its enterprise cloud portfolio

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

SAP’s generative AI copilot Joule, which quickly sorts and contextualizes data from multiple systems to advance automation and improve decision-making, is expanding throughout the company’s solution portfolio.

Adobe announces general availability of AEP AI Assistant

Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.

Through a generative AI-powered conversational interface, Adobe Experience Platform (AEP) AI Assistant will empower brands to automate tasks, simulate outcomes, and generate new audiences and journeys.

AI and podcasting: Exploring the potential of AI-Generated audio content

Just as video, audio, and music production have become accessible due to the reduced costs of powerful hardware and software tools, AI and generative media tools can similarly expand access and make it easier to create incredible audio experiences, says Ajay Yadav, Co-Founder of Simplified.

For established podcasters, AI could be leveraged as a supplemental tool to generate material and talking points for an episode, or to create bonus audio content for dedicated fans, writes Ajay Yadav, Co-Founder of Simplified.

Half of global consumers would like to have an AI clone for admin tasks: Dentsu report

The report surveyed 30,000 people across 26 countries, examining the long-term trends shaping the future of technology, culture, consumers, and brands on the pathway to 2035. (Image source: Moneycontrol)

Highlighting AI integration in the latest report, the creative network shared the long-term consumer trends that will shape the next decade.

Salesforce India organizes first edition of Great India Sales & Marketing Summit

The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.

Arundhati Bhattacharya, Chairperson and CEO, Salesforce India kicked off the session by expressing gratitude to the Salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully.

Enabling next-gen customer loyalty strategies through technology

Harnessing predictive analytics to understand customers' perceived value is becoming essential for successful loyalty programs, indicating a data-driven, personalized approach as the future of AI in loyalty programs, says Nitya Krishnamoorthy, Vice President, GALE India.

There is an increasing reliance on AI programs to analyze and understand individual customer preferences, enabling the creation of tailored rewards that resonate, writes Nitya Krishnamoorthy, Vice President, GALE India.