Advertising – Page 28

When ICICI Prudential’s Chintamani eased the burden of taxpayers

In 2005, ICICI Prudential Life Insurance, a leading life insurance player, approached Lowe Lintas (formerly Lintas), with the intention of creating buzz around ULIP (Unit Linked Insurance Plans). This was initially for a radio spot. (Stills from the videos)

Storyboard18 delves deep into the birth of Chintamani, a claymation character, and how it contributed to the success of ICICI Prudential Life Insurance.

Amazon to increase ads on Prime Video; more ad slots available for brands in 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Amazon’s revenues from its digital advertising business rose by 20 per cent to $12.8 billion in the second quarter of 2024 compared to the previous year.

YouTube Shorts expands to three minute videos, enhancing creator flexibility

"If YouTube truly want to be neutral, it must ensure its algorithms don’t silently dictate what thrives. Accountability isn’t just about takedowns; it’s about redesigning the system to balance engagement with responsibility," say experts.

In a move to compete more effectively with TikTok and Instagram Reels, YouTube announces a significant update to its Shorts feature, allowing longer videos and introducing new creative tools for users.

PUMA India rolls out ‘YOU NEED BALLS’ campaign featuring Harmanpreet Kaur and Richa Ghosh

PUMA India aims to shift the conversation from tokenism and outdated notions of 'balls' to celebrating the grit, determination and achievements of our cricketers

Campaign also features cricketers Sajana Sajeevan, Hemalatha Dayalan and Asha Sobhana.

Swiggy eyes elite customers with exclusive ‘Rare Club’ concierge service

The announcement was made by Surendhar Kumar, Head of Administration and Procurement at Swiggy, via a LinkedIn post.

Rare Club membership unlocks access to exclusive events, experiences, and premium deals, signaling Swiggy’s push towards catering to high-net-worth customers ahead of its IPO.

Rising ad frauds: A festive season threat for brands

The DPDP Act, passed by Parliament on August 9, 2023, followed the Supreme Court's recognition of privacy as a fundamental right six years earlier.

From phishing scams to counterfeit products, ad fraud spikes during the festive season, impacting brand safety and financial stability.

Tipplers to raise their bar this festive season, premium liquor in demand

India’s $32-billion liquor industry is projected to grow by an additional $7 billion by 2028, according to London-based drinks consultancy IWSR.

Liquor brands have increased their ad spends by 15-20 percent focusing on digital and experiential mediums.

Piramal Capital & Housing Finance rolls out ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai’ 2.0 campaign

The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches. (Stills from the campaign)

The campaign features stories of two individuals — a rickshaw driver and a sugarcane juice vendor.

52 percent consumers more open to online ads during holiday season: IAS report

54% of consumers believe that online ads help reduce the stress in finding products online this holiday shopping season. (Representational image via Unsplash)

85% are browsing through eCommerce and retail sites (Amazon, Flipkart, etc.). 55% are leveraging social platforms (Facebook Marketplace, etc.).

Asian Paints brings back 2002 classic ad: The emotional power behind ‘Har Ghar Kuch Kehta Hai’

Amit Syngle of Asian Paints emphasised that the brand sought to own this emotion and make it an integral part of Asian Paints' corporate identity. It was no longer just about selling paint — it was about making homes the centrepiece of the brand's narrative. (Still from the video)

Amit Syngle, MD & CEO of Asian Paints, explained that in 2002, the campaign arrived at a time when people were transitioning from simply celebrating festivals to truly celebrating their homes. As old films make their way back into theatres, this ad campaign, written by the Piyush Pandey of Ogilvy, is poised to hit TV screens again, reminding audiences of its enduring message.