Advertising – Page 27

Namma Metro trains to be wrapped with advertisements; issues first tender to generate non-fare revenue

As a part of 'Azadi Ka Amrit Mahotsav' programme, BMRCL's one train was covered with imagery and slogans of India's freedom struggle. (Photo: Unsplash)

BMRCL’s Green and Purple line trains will be wrapped with advertisements, that is 57 six-coach trains.

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala

The CTV increase is more prominent with brands that are catering to metros and affluent audiences, according to Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

82.5 Communications bags Vadilal’s creative mandate

Vadilal is a household name and offers a large range of Ice Creams in the form of ice cream cones, candies, bars, ice-lollies, cups, family packs, and economy packs, in a variety of flavours, stated the company. (Image source: Facebook)

82.5 will handle the full-service creative duties of Vadilal for its entire portfolio along with their design expertise to help Vadilal with its packaging.

Blinkit introduces GSTIN feature for business purchases

Notably, Blinkit had recently introduced a 10-minute ambulance service in Gurugram to exemplify rapid emergency healthcare at the doorstep.

New GST functionality to enhance Blinkit’s value proposition for business customers making high-value purchases.

Bank of Baroda partners with Sachin Tendulkar as global brand ambassador

With operations in 17 countries, Sachin Tendulkar’s role as a global sporting icon is expected to elevate Bank of Baroda’s brand presence on the international stage.

In a strategic move to enhance its brand identity, Bank of Baroda has signed cricketing legend Sachin Tendulkar as its Global Brand Ambassador, launching the campaign “Play The Masterstroke” to promote financial literacy and premium banking services.

India Gate Foods assigns digital creative duty to Ogilvy India

India Gate Foods, a basmati Rice brand from the house of KRBL Limited has appointed Ogilvy as its creative digital partner

KRBL said Ogilvy’s selection is based on the ad agency’s expertise in digital strategy, creative storytelling, and data-driven marketing

Amazon plans to slash 14,000 managerial roles to save $3 billion

The lawsuit specifically accused Amazon Technologies of manufacturing and selling products under the brand "Symbol" featuring the infringing mark.

Cost-cutting measures include a 15% increase in ratio of individual contributors to managers by 2025.

AMUL ready to enter European market after success in US: MD

Amul's advisory emphasizes the importance of recognizing genuine products, noting that the company has shifted to a Duplication Proof carton pack designed to prevent adulteration.

Jayen Mehta, Managing Director of AMUL, announces plans for European expansion following successful launch in the United States.

Will continue to focus on equity-building mediums like CTV: Tanishq

Tanishq's media choices are guided by its understanding of the target audience and its purpose. "We are constantly working to drive omnichannel leads from a media choice and investment perspective," Tshering states.

“Our ad spend will see double-digit growth over last year, driven by recent positive developments in the gold market and the upcoming wedding season,” says Pelki Tshering, CMO, Tanishq.

“Impossible Dream”: Why Wieden+Kennedy couldn’t ‘just do it’ in India

Experts say the lack of good leadership over the last few years at Weiden + Kennedy (India) led to the downgrading of creative work and large-scale clients, eventually impacting its margins and closing down its shutter.

From some calling it an insignificant development to many seeing it as long time coming, Wieden + Kennedy’s shutdown in India has industry watchers mulling over what could have saved the iconic global indie agency.