Tag: Advertising

Television still rules the roost when it comes to large brands: Dheeraj Sinha, FCB Group India

"There may be many reasons why a brand calls for pitches. Sometimes, it’s because of procedural reasons — they call for a pitch every three to five years, which just might happen to be during the festive season. Then there may be pitch requirements because the brand is not happy with the current work," says Dheeraj Sinha, CEO, India and South Asia, FCB Group.

But digital has also become strong and many campaigns are led by digital, says Dheeraj Sinha, the company’s Chief Executive Officer, in a conversation with Storyboard18.

Why Asian Paints’ Gattu continues to strike an emotional chord with the masses

The mascot, whose black hair dangled over his right eye, was dressed in half-sleeved shirts, half pants, had braces on his teeth, and carried a paint brush along with a dripping can of Asian Paints. (Image source: Wirally from LinkedIn)

Asian Paints’ Gattu is regarded as one of the successful mascots of Indian advertising . Storyboard18 looks at the birth of Gattu, his role in the brand’s marketing, and more.

World Mental Health Day 2024: Identifying Burnout and Managing Well-being at Workplace

The modern workplace, with its demands, deadlines, and high-stakes decision-making, has evolved into a breeding ground for mental, emotional, and physical stress. (Image source: Unsplash)

As World Mental Health Day urges workplaces to prioritize mental health, workplace burnout becomes an increasing concern; early detection and proactive strategies can help organizations maintain employee well-being and productivity.

PVR-INOX partners with Khushi Advertising; aims to drive cinema advertising in South India

PVR Inox's newly revamped structure will see the regional heads - Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan, spearheading efforts in their respective markets, working alongside new executives in leadership roles such as Saurabh Bhambri and Traptika Chauhan, who came from Paytm.

The partnership reflects the confidence in the future potential of cinema advertising, which saw a growth rate of 36% last year—one of the highest in the Indian media space.

Samsung and Apple lead India’s festive smartphone sales surge

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

The first wave of the 2024 festive season saw smartphone sales hit $3 billion, with deep discounts and aggressive marketing strategies propelling Samsung and Apple to the forefront of consumer demand.

Mamaearth partners with Meesho to expand reach in Tier 3 and beyond markets

With the rise of e-commerce in these regions, Mamaearth is set to leverage Meesho's vast network to enhance its presence and cater to the needs of a growing customer base.

The collaboration aims to boost accessibility of premium, natural personal care products in underserved regions, targeting a significant growth trajectory over the next year.

Zomato aims for event industry dominance with strategic moves

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

Co-founder Deepinder Goyal reveals plans to invest in infrastructure and enhance live event experiences, targeting a leap past industry leader BookMyShow.