Advertising – Page 25

Bombay HC issues notice to political parties over hoardings; Court terms illegal ad hoardings ‘horrendous’

The Bombay High Court on Thursday termed the increasing number of illegal hoardings and banners in Maharashtra as “horrendous” and “a sad situation”.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Ghost job listings in advertising: A fad or phenomenon?

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

Is that job for real? The phrase has taken on new meaning. Storyboard18 reached out to creative heads and ad experts to understand the phenomenon of ‘ghost job listing’, its implications on the ad sector, how to evade this trap and a lot more.

Maha Kumbh 2025: Brands targeted at Bharat want a piece of Maha Kumbh

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Marketers are gearing up to make a big impact at the Maha Kumbh 2025, starting next month, by targeting millions of pilgrims and boosting brand visibility

CCPA issues notices to 45 coaching centers for misleading ads; imposes penalty of Rs 61,60,000

The CCPA has issued 49 notices and imposed a total penalty of Rs 77.60 lakhs on 24 coaching centres

This information was shared by B.L. Verma, Union Minister of State for the Ministry of Consumer Affairs, Food and Public Distribution, in a written reply to the Rajya Sabha on December 16, 2024.

IPO-bound BlueStone’s ad spends rise to Rs124 crore in FY24

BlueStone has proposed to raise funds through a fresh issue of equity shares aggregating up to Rs 1,000 crore

Effective marketing is important for future revenue growth enhancing brand visibility, to establish relationships with target markets, the company stated.

E-commerce drives 42% ad volume growth, HUL leads TV advertising again: TAM

Between 2021 and 2023, 984 internal firms registered to operate in India

Colgate Palmolive India entered the top 10 list during January-September 2024 compared to January-September 2023.

When Cherry Chaplin made a brand blossom

The ad, part of a three-film campaign released in 1984, went on to gain recognition at Cannes Lions International Festival of Creativity. (Stills from the campaign)

With the legendary Charlie Chaplin’s death anniversary coming up on December 25, Storyboard18 looks at how the iconic star inspired a brilliant campaign.

Publicis Groupe’s Arthur Sadoun on Omnicom-IPG deal: a “positive” for industry, should make for “a lot of fun”

Publicis CEO Arthur Sadoun said that the company is well-positioned to benefit from a rapidly evolving marketing services landscape, especially in the wake of the proposed Omnicom-Interpublic Group (IPG) merger.

After briefly celebrating its status as the world’s largest holding company, Publicis now faces new competition from an Omnicom-IPG mega-merger. CEO Arthur Sadoun responds candidly, offering perspective on the industry shift.