Tag: Advertising

Havas Play India launches new IP ‘Baithak’

The initiative bridges the gap between creators and audiences, bringing India's cultural legacy into modern spaces

The debut edition of Baithak features Piyush Mishra joining RJ Tushar from RED FM for an intimate discussion that promises to take the audience through his personal and artistic journey.

Havells India profits surge 9.5% in Q2, festive shift boosts ad spends

High commodity price volatility impacted contribution margins, especially in the cable segment. Decent growth in switches and domestic switchgear offset the impact of higher base due to large institutional orders last year in the industrial switchgear (IP) segment. The switchgear segment reported revenue of Rs 551 crore, up 4% YoY.

Lloyd reported a steady performance in the non-seasonal quarter, with a contribution margin improvement to 14% from 3.9% last year and 13.2% in the June quarter.

Return to Retro: Brands are singing same old song to inject nostalgia

Nostalgia is a powerful route because it relies on sensory stimuli like taste and touch to trigger emotional associations with a past— which is often idealised by consumers, say experts. (Stills from the ads)

From reviving old logos and jingles to repurposing old insights, nostalgia is becoming an important peg for brands in storytelling these days— but is GenZ impressed? Experts doubt.

Gulf Oil Lubricants unveils new movie-based campaign, showcasing ‘together we are unstoppable’ tagline

"The genesis of the ad has been our journey as a brand. We've been a brand with a human touch, I would say. As you know, the category is very low involvement, mid-involvement, a lot of rationale behind buying lubricants. But human connect is always what people want to see. And, together we are unstoppable is about that – the challenge, the emotions, the passion," stated Ravi Chawla, MD & CEO of Gulf Oil Lubricants India. (Stills from the campaign)

To explore the inspiration behind the campaign and Gulf Oil’s strategy for making it a lasting success for both brand recognition and business growth, CNBC-TV18 interviewed Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, and Amit Wadhwa, CEO of Dentsu Creative Group.

CCPA directs Ola to offer consumer choice in refund mode and enhance transparency

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

New consumer-centric changes include the option of refunds via bank accounts or coupons and improved transparency in Auto ride invoicing.

Television still rules the roost when it comes to large brands: Dheeraj Sinha, FCB Group India

"There may be many reasons why a brand calls for pitches. Sometimes, it’s because of procedural reasons — they call for a pitch every three to five years, which just might happen to be during the festive season. Then there may be pitch requirements because the brand is not happy with the current work," says Dheeraj Sinha, CEO, India and South Asia, FCB Group.

But digital has also become strong and many campaigns are led by digital, says Dheeraj Sinha, the company’s Chief Executive Officer, in a conversation with Storyboard18.