Advertising – Page 24

TCS unveils NVIDIA Business Unit to drive AI adoption across industries

The company’s marketing excellence has also been a significant contributor to its brand value. TCS sponsors 14 major endurance running races worldwide, engaging over 600,000 runners annually.

The new division will utilize TCS’s global centers of excellence and investments in the NVIDIA AI platform, including NVIDIA AI Enterprise and NVIDIA Omniverse. It will provide tailored solutions for the manufacturing, BFSI, telecom, retail, and automotive sectors, supported by skilled professionals.

Former WPP deal-maker Lance Maerov joins Canaccord Genuity as it expands M&A practice

Lance Maerov, who departed WPP in December after more than two decades with the company, will join Canaccord Genuity's technology, media, marketing, and information M&A practice. (Image source: LinkedIn)

The Canadian investment bank is bolstering its advertising and media mergers and acquisitions team, signalling a potential uptick in agency sector deal-making.

Swiggy rolls out hygiene-focused ‘Swiggy Seal’ initiative to elevate food safety standards

Users will be able to continue accessing Instamart's 10-minute deliveries of nearly 50,000 products through the unified Swiggy app or opt for the dedicated Instamart app for faster access and a more streamlined experience.

Based on over seven million customer reviews, Swiggy’s new program aims to empower restaurants with hygiene improvements and boost food safety across 650 cities by November.

Delhi metro cancer awareness ad sparks outrage for referring to breasts as ‘oranges’

The poster, part of Breast Cancer Awareness Month, features AI-generated women holding oranges with the caption urging women to "check your oranges once a month" for early detection of lumps.

YouWeCan Foundation’s campaign faces backlash for its choice of language, raising concerns about sensitivity in breast cancer awareness messaging.

Dior names Bollywood actress Sonam Kapoor as Brand Ambassador

Sonam Kapoor’s involvement with Dior follows her appearance at the brand’s Paris show last month, an event that generated a media impact value of $2.7 million. (Image source: Vogue India)

Bollywood actress Sonam Kapoor joins Dior as its new face, marking the luxury brand’s ambitious push in India’s fast-growing fashion market.

Flashback tales: Shah Rukh Khan as a surprising choice for Hyundai’s blockbuster entry in 1998

Since the launch of the Santro in 1998, Shah Rukh Khan has been the face of all Hyundai's marquee vehicles. (Image source: YouTube)

As Hyundai geared up for its landmark IPO, the carmaker’s journey in India reflects not just strategic business decisions but also their two-and-a-half decade relationship with Bollywood’s King Khan.

Zomato introduces comprehensive well-being framework for delivery partners

These areas are divided into nine actionable elements, ranging from earnings and payout timeliness to health and safety measures, financial inclusion, diversity, and career growth.

Developed with inputs from worker rights experts and social organizations, the framework outlines five key areas of well-being, including earnings, safety, and growth opportunities. This initiative sets a potential benchmark for other gig platforms in India.

Google improves ad performance for travelers; expands Travel Feeds in Search Ads

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

With Travel Feeds in Search Ads, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images.

Festive season ad spends shift: TV ad spends down 10%; digital up 20%

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year.

ASCI to host Global Summit for Ad self-regulation in Mumbai in March 2025

As part of the summit, ASCI Academy will host a thought leadership event called the “Global Adda” that will see the launch of important reports and conduct discussions on the topics of future regulatory trends in advertising, diversity and inclusion with a focus on masculinities, and the opportunities and guardrails around AI in advertising.

The summit will host advertising Self-Regulatory Organisations (SRO) from over 27 ICAS member countries, along with representatives of six international advertising associations and other industry delegates. The summit will also feature the ICAS Global Self-Regulation Awards, celebrating best practices in advertising self-regulation worldwide.