Meta launches Instagram ‘Teen Accounts’ in India with extra safeguards

For marketers, it introduces a fresh format for gamified product reveals and buzz-worthy campaigns that drive engagement through mystery and participation.

By default, all accounts for users under 16—or under 18 in some cases—will be private, meaning new followers must be approved before they can view posts or send messages.

Apoorva Mukhija aka ‘The Rebel Kid’ erases Instagram posts after India’s Got Latent controversy

As the drama unfolded, Mukhija, who was also accused of making an inappropriate remark during the episode, found herself at the center of a media storm.

Social media influencer Apoorva Mukhija, known as The Rebel Kid, stuns her 3 million followers by deleting all content from her Instagram after a major fallout from the India’s Got Latent controversy.

NPCI names Sohini Rajola as Executive Director – Growth

Sohini Rajola will drive the widespread adoption of NPCI's payment solutions. She will lead product enhancement initiatives in alignment with strategic goals and market needs and drive innovative marketing strategies, spearhead business development, and go-to-market plans of the organisation.

Prior to joining NPCI, Sohini Rajola was the Asia Pacific Regional Head at Western Union and served as the Digital Banking Head and Cards Head at Axis Bank before that.

India’s media ‘Does not need foreign validation,’ says I&B Ministry

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

The query, raised by Congress MP K Sudhakaran from Kerala, sought clarity on India’s decline in the global rankings and the measures undertaken by the government to protect journalists and safeguard press freedom.

CCI raids could accelerate shift from “media muscle” to “strategic agility”, writes indie ad agency Famous Innovations founder

The raids could lead to rebirth of strategic creativity, rise of agile, insight-driven agencies and a redefinition of media value, says Raj Kamble, Founder and CCO of Famous Innovations.

CCI raids on media agencies will allow new players and independent agencies to also have a fair playing field in the media landscape, shares Raj Kamble, Founder and CCO of Famous Innovations.

Hypothesis by OML wins Influencer Marketing mandate for Ather Energy

This collaboration marks a significant step in redefining Ather Energy’s communication strategies by leveraging influencer-driven content to strengthen brand affinity and audience engagement.

The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully with Gen Z and millennial audiences.