Hiring activity surges in IPO-bound firms; Meesho, Zepto, others add 15,500 employees in 12 months

The company has assigned senior officials, Vaibhav Chaturvedi and Venkateswaran T.S., to engage with LinkedIn directly in an effort to address the issue at the platform level and to find a long-term solution to prevent the recurrence of similar fraudulent job advertisements. (Photo: Unsplash)

Indian companies bound for IPO have shown a 12-month headcount growth of up to 25%

Global Ads Spotlight: How Verizon and Beyonce’s Super Bowl ad broke the internet and the network

Verizon saw a 35% increase in sign-ups, proving once again that combining star power with a clever message can yield significant returns.

From “Beyoncé of the United States” to saxophone albums and space performances, Verizon’s star-studded campaign made history—and numbers. Read and watch in our Global Ads Spotlight column.

From Fevicol to fine taste: Bharat Puri’s legacy of building iconic brands

Bharat Puri’s professional milestones are impressive, but what sets him apart is his knack for crisis management and intuitive grasp of consumer behaviour. (Image: Pidilite)

As Bharat Puri moves into a non-executive role at Pidilite Industries, Storyboard18 revisits the journey of the brand visionary who shaped household names and led through crises, always with creativity, consumer insights, and courage at the core.

Creative control or creative caution? What’s really driving content choices on Indian OTTs

The platforms that once promised to democratize storytelling and liberate Indian creators from the box office, are now boxed in by the very commercial priorities they claimed to transcend.(Representative Image: Bastian Riccardi via Unsplash)

There is a broader unease brewing among Indian creators: has the OTT revolution become too risk-averse, too data-led and too scared to trust artistic instinct?