Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Mark Sinnock, global chief strategy, data & innovation officer, Havas Creative

Mark Sinnock, global chief strategy-data and innovation officer at Havas Creative, offered crucial insights during an interview with Storyboard18’s Shibani Gharat. The discussion covered a range of compelling topics, including the evolving dynamics between advertisers and consumers, the challenges strategy professionals encounter while navigating an ever-changing world, the influence of CMOs prioritizing ROI and data… Continue reading Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Vi partners with Mumbai’s Dabbawalas to test Vi GIGAnet

While they tested the network in areas with good experience, based on their feedback, a team of Vi network engineers continued to reinforce the network in locations from where they reported weaker experience. (Stills from the ad)

Partnering with Dabbawalas, Vi got them to torture test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc.

Leo Burnett and AqVerium announce water sustainability score for brands

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

The first water report card for brands – simply broken down in a 1-100 score, that talks about how water is sourced, used, wasted or recycled in the entire process of creating a product.

Essel Group’s founder Subhash Chandra navigates Rs 6,500 Crore debt settlement with JC Flowers ARC

CNBC-TV18 has learnt that as part of the agreement, Essel Group entities have committed to repaying Rs 1,500 crore within a span of seven months to JC Flowers. The terms of the settlement dictate that 15 percent of this amount would be repaid within the first 30 days, with the remaining 85 percent to be paid over the following six months, the sources said. (Image sourced from ZEE website)

Discussions for the repayment were underway for months now and it took close to a month for both parties to come to a settlement.

Three broadcasters vying for ISL broadcast rights

For the first time, ISL has floated an invitation to tender for the media rights for its tenth edition. (Representative Image: The Aztec Soccer Ball by Chaos Soccer Gear via Unsplash)

Following the conclusion of Disney Star’s five and four-year broadcast rights agreement last season, FSDL has initiated the process of soliciting tenders. FSDL has communicated this global tender to all stakeholders, anticipating the selection of a broadcaster within the forthcoming 15 to 20 days.

Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.

Havas Media Network India retains realme’s media mandate

The account retention comes following a competitive multi-agency pitch. (Representative Image: Toa Heftiba via Unsplash)

Havas has been realme’s media partner since 2021. It will continue to handle the smartphone brand’s integrated media mandate, encompassing both traditional and digital duties.

BCCI reduces base price for title sponsor rights to Rs 2.4 cr per match within India

There are back-to-back cricket tournaments during the festive period this year including the Asia Cup (August 30 to September 17) followed by the World Cup 2023 (October 5 to November 19) and brands want to capitalise on this.

This decision comes in the wake of subdued interest in high-priced cricket properties, compounded by the exit of new-age brands aiming to conserve their financial resources.