Powered by Raj Shamani’s House of X, celebrity chef Sanjyot Keer’s YFL Home aims to empower home cooks with precision and innovation

Through this collaboration, Keer aims to inspire Indians with the luxury of high-performance home appliances that champion every kitchen to be beautiful.

With its second creator brand launch, House of X ventures into the kitchenware segment in an attempt to enable the passionate Indian cooking community with cutting-edge products.

SEBI and Finfluencers: Regulator’s “nudge” a correction in the wild market of India’s financial influencers

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

SEBI’s crackdown on finfluencers is a timely intervention nudging them to tread more carefully, writes Kunwar Raj, a financial content creator and founder of fintech firm Unfinance.

Publicis Groupe’s BBH has won the integrated creative mandate of Microtek

Pandey also addressed the role of AMFI in regulating mutual fund distributors (MFDs). "AMFI is supposed to regulate mutual fund distributors (MFDs). If it falls short, our surveillance systems will take care of it," he stated. (Representative Image: Anastase Maragos via Unsplash)

The agency, BBH India will leverage its multi-disciplinary approach, combining creativity, strategy, and data-driven insights, to develop innovative campaigns across various platforms.

Bombay Shaving Company refreshes logo as it eyes bigger share of offline market

The company explains that unlike most consumer brands, which typically have one or two syllables, their brand name has seven syllables. As a result, the brand identity needs to be compact and concise.

The objective is to transition from a digital-first brand to an offline brand that appeals to a wider consumer base. The new visual identity must look impressive on supermarket shelves and grab the attention of shoppers.

Biz Moves: iCubesWire, Schbang and Wiredus

The service has been developed with leading design principles and utilizes Accenture’s SynOps platform for marketing and content operations, whilst being integrated into Accor’s infrastructure. (Representative image: Sander Trooijen via Unsplash)

Keep up with all the key business wins and the account movements.

Generative AI is good, not excellent yet: Jack Swayne, Global CEO, mSix&Partners

As per Jack Swayne, global chief executive officer, mSix&Partners, "We have to ensure that we are at the forefront of all things media, whether that’s in performance or within digital or increasingly within artificial intelligence and all that goes with that, but also within content."

Jack Swayne, Global CEO of mSix&Partners, a GroupM agency, on the skills media agencies need to hone in today’s times.