YoungGuns: The young generation is looking for opportunities to voice and showcase creativity, says Vaishali Verma

Verma thinks that personalised narratives and more audience led advertising is the future. (Representative Image by Lucas Ludwig via Unsplash)

Vaishali Verma, chief executive officer, Initiative India says, the new-gen in advertising is looking for opportunities where they could voice and showcase their creativity, and Storyboard18’s YoungGuns a great platform for this.

Nora Fatehi is promoting sports betting platform on her Insta account

In the past, Storyboard18 has written extensively on offshore sports betting platforms and their rampant marketing initiatives in the country. Chandrima Mitra, partner, DSK Legal, had then explained that considering betting is prohibited in many states in India, advertising of betting is also prohibited. (Image source: News18)

Nora Fatehi’s reward for promoting the platform is its support in her new dance video.

YoungGuns: Younger folks bring fearless, playfulness, and free-spiritedness into a business, says Arun Iyer

yer feels there are some fundamentals which will never change in terms of how brands are built and how they connect with audiences. (Representative image by Laura Adai via Unsplash)

Arun Iyer, founder and creative capital of Spring Marketing Capital, believes Storyboard18’s YoungGuns celebrations is a great encouragement for young folks in the business of communication and marketing.

Coca-Cola appoints Irene Tan as Vice President – Human Resources

Irene Tan joined the company in 2012 in Singapore as a talent sourcing consultant for the Asia Pacific Group. She became the lead talent acquisition partner for Greater China and Korea and moved to Shanghai.

Irene Tan’s responsibilities will include accelerating INSWA’s growth by recruiting future-ready talent, performance enablement and employee development for the company in India and Southwest Asia.

Creativity meets tech: Storyboard18 YoungGuns

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Josy Paul, chairman and chief creative officer, BBDO India, Vaishali Verma, chief executive officer, Initiative and Arun Iyer, founder and creative partner, Spring Marketing Capital share why they’re excited about Storyboard18’s YoungGuns initiative.

YoungGuns: Birth of new stars; a result of collision of young and not-so-young guns, says Josy Paul

According to Paul, the future of creativity lies in tapping into the immense power of community, and conversation. Both community and conversation are the truths of the future. (Representative Image by Kelli Tungay via Unsplash)

Josy Paul, chairman and chief creative officer, BBDO India, addresses Storyboard18’s YoungGuns celebrations and states that it is an intravenous injection of fresh blood, new energy, and a different point of view.

TRAI issues consultation paper on regulatory framework for broadcast, cable service review

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

Written comments on the consultation paper are invited from the stakeholders by 5th September 2023.

Yashraj Mukhate: The best jingle is when audience don’t realise that it is an ad

The video has taken many by surprise, impressing them with its innovative approach.

Yashraj Mukhate is probably best known for the ‘Rasode Mein Kaun Tha’ meme fest. What is not very well-known is that Mukhate started his career composing jingles for brands and corporations. In a conversation with Storyboard18, Mukhate spoke about the filters in brand endorsements, the use of musicians by brands, and a lot more.