Month: April 2025

Hiring activity surges in IPO-bound firms; Meesho, Zepto, others add 15,500 employees in 12 months

The company has assigned senior officials, Vaibhav Chaturvedi and Venkateswaran T.S., to engage with LinkedIn directly in an effort to address the issue at the platform level and to find a long-term solution to prevent the recurrence of similar fraudulent job advertisements. (Photo: Unsplash)

Indian companies bound for IPO have shown a 12-month headcount growth of up to 25%

CCI raids: Cloned data from media agencies puts Big Tech under scanner

A parliamentary standing committee recently directed the CCI to submit its responses on the steps taken to safeguard the interest of small retailers.

The investigation has raised critical questions about whether the digital advertising ecosystem will become more streamlined, especially as the CCI examines the Big Tech angle in the alleged media cartelization and price-fixing case.

Global Ads Spotlight: How Verizon and Beyonce’s Super Bowl ad broke the internet and the network

Verizon saw a 35% increase in sign-ups, proving once again that combining star power with a clever message can yield significant returns.

From “Beyoncé of the United States” to saxophone albums and space performances, Verizon’s star-studded campaign made history—and numbers. Read and watch in our Global Ads Spotlight column.

From Fevicol to fine taste: Bharat Puri’s legacy of building iconic brands

Prior to Pidilite, Puri held global leadership roles at Mondelēz International, where he served as President – Global Chocolate, Gum, and Candy, and earlier, as SVP – Global Chocolate, based in Zurich. (Image: Pidilite)

As Bharat Puri moves into a non-executive role at Pidilite Industries, Storyboard18 revisits the journey of the brand visionary who shaped household names and led through crises, always with creativity, consumer insights, and courage at the core.

Creative control or creative caution? What’s really driving content choices on Indian OTTs

The platforms that once promised to democratize storytelling and liberate Indian creators from the box office, are now boxed in by the very commercial priorities they claimed to transcend.(Representative Image: Bastian Riccardi via Unsplash)

There is a broader unease brewing among Indian creators: has the OTT revolution become too risk-averse, too data-led and too scared to trust artistic instinct?