Month: April 2025

‘Viagra ads are okay, but vibrators aren’t’: Meta and Google ad policies drive sexual wellness brands to Reddit

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

Meta mutes, Google filters, Reddit listens. Founders of sexual wellness brands decode the shift.

Cool Profits: Ice Cream brands scoop up sales with digital-first advertising

The ice cream market in India is undergoing a transformation, driven by a growing demand for healthier alternatives such as sugar-free and dairy-free options. (Image: mae-black via Unsplash)

Online food delivery platforms have emerged as a crucial growth driver for the industry, allowing brands to expand their reach and cater to impulse-driven purchases

LIC appoints Govind Prasad Agarwal as Additional ED for Marketing, Product Development

During the 34 years of service in the Corporation, Govind Prasad Agarwal has experience of more than 16 years in insurance marketing at various levels of the Corporation. His experience in other operational departments ranges from new business, claims, policy servicing, pension & group schemes to corporate communications. (Image Source: CNBC-TV18)

Govind Prasad Agarwal joined the Life Insurance Corporation of India as assistant administrative officer in 1991.

PM Modi on WAVES | Multiplex chains’ ad revenue rises | AI blurs influencer authenticity

At the Summit, Modi outlined his vision for Viksit Bharat, emphasizing inclusive development, economic resilience, and digital empowerment. He also highlighted India’s rapid strides in infrastructure, healthcare, and innovation, calling it a decade of decisive transformation. PM Modi reaffirmed the government's commitment to building a self-reliant, future-ready nation by 2047. (Image Source: Firstpost)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Google reportedly paying UK AI staff to do nothing for up to a year

Google also cracked down on ads related to alcohol (11 million), dishonest behavior (9 million), dangerous products or services (7 million), and counterfeit goods (just under 1 million).

According to a report by Business Insider, Google is putting certain UK-based employees on extended “garden leave”

Darshan Mehta, former MD and CEO of Reliance Brands, dies at 60

In 2024, it had been announced that Darshan Mehta was moving on from Reliance Brands and would transition to a mentorship role within the Reliance Group where he would groom next generation leaders and explore untapped business opportunities, highlighted a report.

During his tenure, Darshan Mehta steered the wheels of RBL and brought over 90 global fashion and lifestyle brands to India.