Month: March 2025

Meta introduces AI-powered marketing tools to help brands partner with creators

All three Llama 4 models utilize a “mixture of experts” (MoE) architecture, which dynamically activates only the necessary portions of the model for a given task, improving both efficiency and scalability.

Smarter content recommendations: Within the Partnership Ads Hub in Ads Manager, brands can now get personalised suggestions for organic branded content that is likely to perform well as a paid advertisement.

Delhi High Court addresses Dabur’s challenge to FSSAI’s juice label ban

Dabur noted it had begun label modifications under protest, citing significant market disruption from FSSAI’s notification, with trade partners temporarily halting procurement.

Dabur disputed FSSAI’s assertion that added water makes the claim misleading, arguing the water reconstitutes the juice to its natural state, not an added ingredient diluting quality. They draw parallels to reconstituted milk, where water is inherent but doesn’t alter its classification.

From popcorn to petitions: Are pre-movie ads turning viewers into involuntary revenue streams?

As per MIB Guidelines, exceeding 10 minutes of advertisements breaches the Ministry’s stipulated norms. (Image source: Moneycontrol)

If a consumer is not given clear information about how long ads will last, or if the delay significantly affects their experience, it can be argued that the multiplex has engaged in misleading conduct, which is actionable under consumer forums.

Toy Boom: How playtime is powering a $3 billion industry

The toy imports have declined by 52%, while exports have surged by an impressive 239%.

Government initiatives like the Quality Control Order (QCO) and higher import tariffs have boosted local manufacturing, reducing imports by 52% and increasing exports by 239%. E-commerce and quick commerce are reshaping sales, while global giants remain strong competitors.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

India’s retail market to surpass $1.6 trillion by 2030, organized retail poised for rapid growth: Redseer

By 2030, grocery, lifestyle, and general merchandise are expected to account for two-thirds of the e-retail market and contribute 70% of incremental growth.

Despite this remarkable growth growth, the supply landscape remains highly fragmented and is expected to remain so in the long term, with regional and unbranded brands expected to contribute over 70% of the market by 2030.

Vedanta Aluminium appoints Rajiv Kumar as CEO to lead growth and innovation

The board of directors approved Kumar’s appointment following the Nomination and Remuneration Committee’s recommendation. He has also been designated as Senior Management Personnel (SMP) at Vedanta.

The board of directors approved Kumar’s appointment following the Nomination and Remuneration Committee’s recommendation. He has also been designated as Senior Management Personnel (SMP) at Vedanta.