March 2025 – Page 30 – storyboard18

Cable operators push for Broadcasting Services Bill | Ashwini Vaishnaw to boost creators’ economy | Pay TV set to improve margins in 2025

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

BCI cracks down on unethical legal advertising and misleading promotions

The Bar Council of India said that advocates' profession is deeply rooted in "public trust" and "ethical standards", and differs from commercial businesses. (Image Source: Legal Era)

The BCI has stated that the use of Bollywood actors, celebrities, and digital media platforms in promoting legal services, emphasizing that such commercialization erodes public trust and diminishes the sanctity of the legal profession.

Srikanth Bolla joins Shark Tank India as newest ‘shark’ in season 4

Born in 1992 in the village of Seetharamapuram, Machilipatnam, Andhra Pradesh, Srikanth Bolla has inspired millions with his journey.

Featured on Forbes’ 30 Under 30 list, he established Bollant Industries in 2012, a Hyderabad-based company that manufactures environmentally friendly disposable paper and packaging products.

TV broadcasters’ margins set to improve amid digital expansion: Crisil Ratings

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

With broadband penetration on the rise and digital platforms offering greater engagement and convenience, traditional linear TV broadcasting is expected to remain stable or see marginal declines.

LTIMindtree appoints Nachiket Deshpande as President of AI services business group

Prior to the merger of LTI and Mindtree in November 2022, Nachiket Deshpande served as the COO of LTI. (Image: LinkedIn)

Deshpande, previously considered a top contender for the CEO role after incumbent Debashis Chatterjee, will now focus on scaling LTIMindtree’s AI-driven services.

Former MTV Roadies’ judge Rajiv joins media and production firm Infinitum Network

Rajiv Lakshman, creator and former presentor of hit TV series MTV Roadies

Rajiv Lakshman has joined Infinitum Network Solutions Private Ltd as a Group Head of Intellectual Properties

Colgate-Palmolive India announces key director reappointments

Left to Right: Gopika Pant - Non-executive & Independent Director, Sekhar Natarajan - Non-executive & Independent Director, Surender Sharma - Whole-time Director-Legal & Company Secretary.

The reappointments extend the tenures of Gopika Pant, Sekhar Natarajan, and Surender Sharma for their respective roles within the organization.

JioStar integrates Sports18 channels to Star Sports Network

This transition marks a significant milestone in establishing Star Sports Network as the premier one-stop destination for the biggest LIVE sports action

The rebranded channels now include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports 2 Telugu, Star Sports 2 Telugu HD, Star Sports 2 Tamil, Star Sports 2 Tamil HD, Star Sports 2 Kannada and Star Sports Khel.

Fast-fashion retailer Forever 21 files for bankruptcy for second time

In a statement, the company announced that it will begin liquidation sales at its stores while simultaneously exploring a count-supervised sale of its assets.

Forever 21 may shift away from a complete shutdown and instead pursue a going-concern transaction, allowing it to continue operations in some form.