Month: March 2025

AI-powered ads drive higher returns, confirms Nielsen Study

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

The key AI-powered advertising solutions analyzed are Video Reach Campaigns (VRC), Video View Campaigns (VVC), Demand Gen Campaigns, Performance Max and Broad Match.

NCLAT postpones CCI case against WhatsApp, Meta over privacy policy

The state commission, presided over by President Sushil Kumar and Member Sudha Upadhyay, stated that "WhatsApp is a service provider company" and its provision of services within India means it "cannot be said that this company is a foreign company and the consumer complaint against it is not maintainable." The ruling directly contradicts the district commission's view that WhatsApp users are not consumers of the platform.

NCLAT has postponed hearing CCI’s case against WhatsApp and Meta (of 2021) on the back of upcoming Digital Personal Data Protection (DPDP) Rules. The tribunal is set to determine whether CCI’s jurisdiction overlaps with new data protection rules.

Global Ads Spotlight: Orange kicks gender bias to the curb with game-changing “WoMen’s Football” campaign

The campaign went on to claim the top spot in the Entertainment for Sport Grand Prix at Cannes Lions and became the second most awarded ad in the 2023 World Creative Rankings.

The ad went live just three weeks before the 2023 Women’s World Cup kicked off, when broadcasters were hesitating to give women’s football the airtime it deserved. Read and watch in our Global Ads Spotlight column.

Women’s contractual pay sees 3.71% CAGR growth: Rs 17,433 to Rs 20,164, says report

The regional distribution of women in the contractual workforce shows that Maharashtra (28.7%) leads significantly, followed by Tamil Nadu (14.2%) and Karnataka (14.1%). Other key states include Telangana (7.8%), Gujarat (7.2%), and Uttar Pradesh (6.6%). This suggests that metropolitan and industrial hubs remain dominant in providing contractual employment for women, pointing to the need for expanding opportunities in tier-2 and tier-3 cities to encourage broader workforce participation. (Image source: Moneycontrol)

The majority of women in the contractual workforce (62.2%) fall within the 18-27 age group, indicating that younger professionals dominate this segment

Understanding the “digital arrest” scam: What is it and how can you protect yourself?

The aim is to instil fear and panic in the victim, compelling them to transfer large sums of money to avoid a fabricated "digital arrest." (Image: Unsplash)

Under “digital arrest,” scammers use fake video calls, fabricated accusations, and high-stakes threats to steal millions. Here’s everything you should know on how to protect yourself from this latest cyber scam that’s creating shockwaves throughout the country.

EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media

The EU aims to strike a fully balanced agreement with Washington during Trump’s 90-day pause on further tariff hikes.(Image sourced from Moneycontrol)

If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.