Month: February 2025

OMD India wins the integrated mandate of Piramal Consumer Healthcare

Following a multi-round pitch, the agency has been selected to handle the mandate of scaling the brand through sharp, creative and forward-leaning communication efforts.

OMD India will spearhead the strategic marketing and media efforts for Piramal Pharma’s portfolio of OTC brands, including Lacto Calamine, Little’s, Tetmosol, Polycrol, and Women’s intimate health range like i-pill and i-activ, and will be managed out of the agency’s Mumbai office.

After ‘Campa’ and ‘SIL’, Reliance Consumer Products acquires 1980s shampoo brand ‘Velvette’

For Reliance Consumer Products, the acquisition of Velvette is the latest in a series of acquisitions involving "heritage" Indian brands. In 2022, the company bought the 'Campa' brand from Pure Drinks, before following it up with the acquisition of Mumbai-based SIL Foods for an undisclosed sum. The approach to these acquisitions has been studied and strategic. (Image source: Online media)

The acquisition sees RCPL take ownership of the Velvette brand from Chennai-based CNE, an old-time FMCG name that famously owned and sold shampoos in tiny sachets under the ‘Velvette’ brand back in the 1980s.

Nielsen collaborates with JioStar ahead of Tata IPL to advanced ad measurement

Nielsen will deploy advanced tools such as Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.

10 times YouTube found itself in hot water over controversial content

This update builds on YouTube’s existing policy prohibiting links to external sites that violate its rules, including unapproved gambling websites.

From celebrity roast disasters to algorithmic blunders, YouTube has repeatedly found itself at the center of global controversies. Here’s a roundup of the moments when the video-sharing giant faced intense public and regulatory backlash.

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.