January 2025 – Page 6

Dunzo Co-founder Kabeer Biswas set to join Flipkart Minutes as head of operations

Biswas’ move to Flipkart Minutes comes shortly after his decision to exit Dunzo, where he was the last standing co-founder.

Biswas would work closely with Hemant Badri, senior vice president at Flipkart, who has been overseeing the quick commerce division since 2022.

OYO alters check-in policy, unmarried couples no longer allowed

This move is part of OYO's broader initiative to reshape outdated perceptions of its brand, positioning itself as a provider of safe experiences for families, students, business travellers, religious visitors, and solo travellers.

OYO’s updated check-in policy in Meerut requires couples to provide valid proof of relationship, including for online bookings, with a focus on unmarried couples.

Google tightens crypto ad policies to combat financial scams

Under the updated policy, Google will permit advertisements for hardware wallets that store private keys for cryptocurrencies, including non-fungible tokens (NFTs) and other digital assets. (Image: Unsplash)

New restrictions begin on January 15, with a seven-day grace period for non-compliant crypto companies.

Co-existential Crisis: CTV to surpass pay TV subscribers base of 60 mn in 2025

Innovation in content delivery and packaging is essential to maintain pay TV’s foothold in the country, suggest experts.

Pay TV advertising is likely to grow only between 2-3% in CY25. Experts suggest the industry to adapt and innovate, address the growing demand for flexibility, personalisation, and convenience.

2025: The Year Of…: Social commerce and video-assisted buying, says Myntra’s Sunder Balasubramanian

Sunder Balasubramanian, CMO, Myntra

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.

Beauty Boom: HUL leads skincare surge with a likely Rs3,000 crore Minimalist deal

Mergers and acquisitions heat up in beauty and skincare

From Nykaa to Emami, major acquisitions are reshaping India’s fast-growing beauty and personal care market.

Biscuit brands bullish on TV, digital ad insertions decline 16% in FY24

In a highly competitive $4 billion biscuits market, companies are vying for market share

Leading biscuit makers shift advertising strategy as digital spending drops, while TV campaigns hold strong.

ZEEL’s CTPO Shiva Chinnasamy takes over ZEE5 CBO Manish Kalra’s responsibilities

Shiva Chinnasamy is experienced across across technology, data science & analytics to provide large scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans across Ad tech, eCommerce, omni channel retail, B2C FinTech, B2B SaaS, platform engineering and mobile engineering.

In December 2024, Manish Kalra moved on from his role of Chief Business Officer for Global Markets at ZEE5.

RMG players’ woes increase, while Rs 8.2 trillion illegal betting market grows

Thirty petitions have been filed by RMG companies challenging retrospective GST demands exceeding ₹1.5 trillion, calculated at 28% on the face value of bets.

Beyond taxation challenges, RMG companies are urging the government to refine online gaming regulations to clearly differentiate between skill-based gaming and betting or gambling.