January 2025 – Page 7

One in every two cars to be battery electric in 2035 globally; local brands to lead charge in India

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

Global battery electric vehicle sales are expected to reach a 16% share of the overall passenger vehicle sales in 2025, according to a Counterpoint Research report.

Indian employees prioritise family over career advancement; 41% take on side gigs to offset inflation: Report

People in Delhi work 8.3 hours per day, says report.

Employees want less stress and more focus on mental well-being while being in well-paid jobs that they enjoy and offer flexibility for family and personal interests, the survey mentioned.

Google CMO encourages young professionals to embrace career flexibility

After 22 interviews, Lorraine Twohill landed one of Google's first marketing roles in Europe, eventually moving to the U.S. to become the head of global marketing. (Image: LinkedIn)

Google’s marketing head Lorraine Twohill reflects on her own unconventional journey and advises future leaders to explore diverse roles, skillsets, and experiences, rather than fixating on a set career trajectory.

Boeing’s $11.83 billion loss in 2024 highlights ongoing struggles amid production and safety issues

Boeing’s Defence, Space & Security division posted a loss of $5.41 billion in 2024.

India’s digital economy set to outpace traditional sectors; expected to contribute 20% of GDP by 2030

Bikhchandani and Agarwal highlighted that India’s economic trajectory remains strong, with a promising outlook for the next 25 years.

Over the past decade, industries enabling digital technologies have grown at an impressive rate of 17.3 percent, outpacing the overall economic growth rate of 11.8 percent.

Sony announces major leadership changes; Hiroku Totoki becomes new CEO

Sony Corp's new CEO Hiroku Totoki

It’s the first time Sony has appointed a female CFO; the company has named Lin Tao as its new Chief Financial Officer.

Gurugram court orders Rs 55 Lakh damages for Microsoft in trademark infringement case

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Additional District Judge Mahavir Singh issued a permanent injunction against Retnec Solutions, barring them from further misuse of Microsoft’s trademarks.

S4 Capital’s Monks India names WPP’s Ketan Desai as MD

Desai joins Monks on 03 February 2025 and will report to Kenny Griffiths, Managing Director, APAC at Monks.

Ketan Desai previously served as WPP Grey’s chief operating officer.

TV ad volumes declined by 4% in 2024 compared to 2023

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

According to a TAM AdEx report, Hindustan Unilever was the top advertiser on television in 2024, with a 16% share of ad volumes.

Madras High Court dismisses Netflix plea in Dhanush copyright case

Nayanthara, the third defendant in the case, is being represented before the court by Senior Advocate Satish Parasaran.

The Court has scheduled a hearing for 5 February on an interim application filed by Wunderbar Films in the case against Nayanthara and others.