January 2025 – Page 8

PM Modi sees vast opportunities for ‘concert economy’ after Coldplay’s successful tour

Referencing the recent collaboration between Punjabi singer Diljit Dosanjh and global artist Ed Sheeran, Prime Minister Narendra Modi praised the vast opportunities for concert-based tourism and job creation. (Image: YouTube)

Prime Minister Narendra Modi highlights emerging sectors like wedding destinations, natural healing, and the “concert economy” as major drivers of growth in India.

Mahindra Finance appoints Anu Raj as the head of marketing

At present, Anu Raj leads leads Aditya Birla Health Insurance Company as chief marketing officer.

In her previous role, Anu Raj was Aditya Birla Health Insurance Company’s chief marketing officer.

Spiritual tourism puts devotional apps on growth curve; ad spends up by 25%

Ticket prices for flights from cities like Mumbai and Ahmedabad remain high, ranging from Rs 40,000 to Rs 50,000 and Rs 31,000 to Rs 70,000, respectively. (Image source: Moneycontrol)

Witnessing a significant surge in downloads each day, in some cases 10% growth in downloads week on week, devotional apps expand services, and promotional activities.

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

The main problem in advertising is its reliance on the industry around, and on the market economy. Hence, they have to time and again re-adjust themselves, reorient themselves as per the industrial trend, and as per the economic reality of the industries, veteran adman Chitto Ghosh signed off. (Image Source: IMDb)

From media clerks and cut-paste artists to diversity officers: As technology advances and cultural shifts reshape the industry, once-essential roles in advertising have disappeared or are evolving into something new.

Navigating cookies: Global enforcement cases and key judgments

As detailed in the comprehensive white paper by ASCI Academy, PSA Legal, and Tsaaro Consulting, organizations must recalibrate their cookie strategies to align with emerging legal standards.

A roundup of pivotal decisions and regulatory actions that reveal how cookie consent requirements—and user data privacy—are evolving across various jurisdictions.

Play Games24x7 alleges bias in Skoch rankings; Delhi HC grants injunction

The court directed the defendant to redact the name/mark of the plaintiff from the advertisement that has been put on their website and other social media platforms.

The Real Money Gaming company in its lawsuit had challenged an advertisement issued by Skoch group in a leading newspaper.

Zomato onboards Shalin Bhatt to head the dining vertical

Shalin Bhatt, who holds an MBA from IIM-A, began his career at MediaCom Singapore, and then joined IDG Ventures India, and then Matrix Partners India. From there, he moved to Zomato as the associate vice president - user growth and marketing, and was elevated to lead as the head of growth.

Shalin Bhatt succeeded Sankalp Kathuria, who had stepped down last month.

Zepto outshines Blinkit in YouTube campaign reach, achieves 2.9x more impressions

The report highlighted that Zepto’s broad-based, high-frequency campaigns were instrumental in amplifying its visibility and engagement.

Zepto outperformed Blinkit on all key metrics, cementing its position as the leader in the quick commerce category.

Astronomers call for global ban on space advertising visible from Earth

The federal government in the United States has banned space advertising for decades

At a briefing during the 245th Meeting of the American Astronomical Society (AAS) earlier this month, the organization announced a statement urging countries to prohibit obtrusive space advertising.

DNPA takes OpenAI to court I Startups seek better policies I AI leader Daniel Hulme to join Storyboard18’s Global Pioneers Summit

This intervention underscores the significant concerns raised by digital news publishers regarding the unauthorized mass copying and use of copyrighted works to train AI models, including OpenAI’s GPT models.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.