January 2025 – Page 56

NIVEA India appoints Siddhartha Juneja as E-Commerce Director

At Flipkart, he played a key role in evolving the Grocery BU strategy across pricing, assortment, merchandizing, and performance marketing, leading to Flipkart’s success in the grocery segment.

Juneja has over 15 years of experience in FMCG and retail and his career spans leadership roles at Mondelez, Flipkart, and Kellogg’s.

Pay DTH subscriber base drops to 59.91 million, declines by 2.26 million in Q2 FY 2024-25, reveals TRAI data

As of March'25, only 845 MSOs remain registered with the Ministry. In contrast, a total of 1,045 MSOs have had their registrations either cancelled, surrendered, expired, or deemed non-operational. (Photo: Unsplash)

As of September 2024, the Ministry of Information and Broadcasting (MIB) had granted approval for approximately 912 private satellite TV channels.

Maruti Suzuki’s Alto, S-Presso see 190% sales jump in December 2024

Maruti Suzuki was the leading advertiser in print last year as well.

Maruti Suzuki’s mini car segment sales surged to 7,418 units in December 2024, up from 2,557 units in the same month last year

Xiaomi India appoints Sandeep Singh Arora as Chief Business Officer

Arora's expertise in leadership roles in product marketing, category management, retail operations and brand strategy is expected to significantly enhance the organization's ability to navigate the evolving market landscape.

Prior to this, Arora was with Samsung India’s Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications.

PM Modi hails ONDC’s impact on small businesses, e-commerce sector

T.Koshy's final day at the company is June 30, 2025

ONDC has started levying a fee of Rs 1.50 on every successful transaction worth Rs 250 and above from January 1, 2025

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

A digital revolution, sports diversification and AI integration to shape advertising’s new frontier, says Omnicom Media Group India’s chief Kartik Sharma

MIB working on rules to regulate online ads, influencer marketing

As part of the long-term vision for nurturing creative talent, a Memorandum of Understanding was signed between the Ministry of Information and Broadcasting (MIB) and the Maharashtra government.

In response to the parliamentary standing committee, the Ministry of Information and Broadcasting has shared that it is working on formulating rules to regulate online advertisements, including influencer marketing.

2025 – The Year Of.. : Advocating for regulatory changes in private radio industry, says Nisha Narayanan of Red FM

"Regional and cultural narratives are resonating deeply with audiences, and 2025 will demand an even sharper focus on capturing these stories authentically," says Nisha Narayanan, COO & Director, Red FM & Magic FM.

Looking forward to 2025, Narayanan, COO & Director, Red FM & Magic FM, shares major plans for the company and trends that will change the course of the radio industry.

2025 – The Year Of…: Hyper-connected ecosystems, says Haier’s Priyanka Sethi

Priyanka Sethi, Head of Marketing, Haier Appliances India

Recognizing that customers are increasingly relying on digital platforms, we have allocated 60% of our marketing budget to digital channels and 40% to traditional media, says Priyanka Sethi, Head of Marketing, Haier Appliances India.

India’s top schools spur debate over OTT censorship, seek regulation

Advertisers would be willing to pay a premium, only if results are delivered. If CPMs keep gaining momentum without a proportional return, it’s only natural for brands to go back to platforms that offer more certainty. YouTube and Meta may lack the big screen appeal, but they do offer data, scale and attribution.

To mitigate exposure to adult OTT content, many schools have implemented strict monitoring of online activities and are conducting regular workshops to educate students about safe online practices and the potential risks of ‘vulgar’ content.