January 2025 – Page 55

2025: The Year Of…: Meaningful substance and authentic experiences, says Nestle’s Chandan Mukherji

The experience economy has reached new heights, as consumers increasingly seek unique experiences that offer novelty, personalization, variety, shareability, and exclusivity, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication

As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.

MIB budget cut by Rs 675 crore in Union Budget ’24, reveals Parliamentary committee report

The parliamentary committee on 'Communications and Information Technology', chaired by Nishikant Dubey, is scheduled to meet on February 13.

The parliamentary standing committee report on ‘communication and IT’ revealed that the Ministry of I&B had proposed a budgetary expenditure worth Rs 5017.64 crore for FY25 in the last Union Budget, but was allocated Rs 4342 crore.

Doordarshan Network viewership declined to 656.4 mn in 2024; faces acute shortage of staff

At Doordarshan, number of vacant posts has increased from 12420 (in 2023) to 13708 (in 2024).

Latest parliamentary standing committee report revealed Ministry of Information & Broadcasting’s plan to work on program expansion and revenue sharing model to boost viewership of DD channels.

Hiring sees 9% YoY rise in Dec 2024; AI/ML, Healthcare, FMCG drive growth: Naukri

The advertising/PR/events industry witnessed a 4 percent YoY decline in hiring in December 2024. Besides, the Media & Entertainment industry also saw a 6 percent drop in job activities

Mamaearth-owner Honasa Consumer’s CBO Zairus Master quits

Zairus Master joined Honasa Consumer in August 2021 as Chief Business Officer. He has earlier worked at Hindustan Unilever, Airtel and Nokia.

ZEE Case: SEBI rejects settlement plea; expands probe on ZEEL, Goenka

The violation stated reads GST demanded towards excess ITC claimed in GSTR-3B.

The regulator has also expanded the scope of the investigation, under which the media firm’s former chairperson, Subhash Chandra, is also under the scanner.

2025: Building Learning Organisations, emerging brands, India stack and more…’ says Unny Radhakrishnan, Digitas India

"AI-assisted tools help create targeted content for micro-audiences, improving customer engagement and driving purchases. AI also enables personalised ad messages and visuals tailored to individual consumers at scale, improving advertising relevance," stated Unny Radhakrishnan, CEO, Digitas India.

Unny Radhakrishnan, CEO, Digitas India, on how 2025 will see new brands enter the market across categories and price points and building a learning organisation.

Regulating online ads, influencer marketing | PM on ONDC, ecomm | Pay DTH subscriber base drops

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

2025 – The Year Of…: Understanding interaction between artist and AI, says Aditya Kanthy of Omnicom Advertising Group

"While AI has made it easier for us to do so many things, it is important to remember that technology is not a replacement for human insight," says Aditya Kanthy of Omnicom Advertising Group.

In 2024, the Omnicom Advertising Group made inroads into emerging categories like EV, healthcare, q-commerce, fintech and gaming.

2025 – The Year Of…: AI-driven features making OTT platforms more inclusive, says ZEE5’s Manish Kalra

Manish Kalra, CBO, ZEE5

“AI has a multifaceted role in content creation and enhancing overall user experience. It helps us gain insights into the viewing patterns and habits of the audience and hence facilitating personalized content recommendations,” says Manish Kalra, CBO, ZEE5.