Concerts have taken center stage in India, with a surge in live music events placing the country on global map for concert tourism. This has opened up newer avenues of brand engagement with consumers, according to Shuvadip Banerjee, CDMO, ITC Ltd.
Month: January 2025
Entertainment industry faces crossroads: Slowing production and shifting trends
With rising costs, content fatigue, and regional cinema gaining ground, how will the picture play out for Bollywood and streaming platforms?
‘Bombay to Goa’ to ‘Yeh Jawaani Hai Deewani’: Why Bollywood classics are back on big screens
Bollywood movies find new life and revenue as the communal experience of cinema remains irreplaceable, even when the film itself is decades old.
Content is the new commerce: How brands are trading hard sells for storytelling
“Brands are trying to be more like creators,” says Piramal Finance marketing head
PM Modi and Microsoft’s Satya Nadella discuss vision for India’s AI future
This high-profile interaction is part of India’s broader push to position itself as a global leader in AI and technological innovation.
CCI finds Pernod Ricard pushing retailers to promote its whisky brand, documents reveal: Report
The Competition Commission of India’s investigation follows a complaint from rival Radico Khaitan, accusing the French liquor giant of undermining competition by promoting its whisky brand at the expense of others.
BrandPulse Global names Mona Jain as Chief Growth Officer
Mona Jain will be based out of Noida.
Table Space founder and CEO Amit Banerji passes away at 44
The workspace solutions visionary leaves behind a legacy of innovation and impact, as the startup ecosystem mourns another tragic loss.
India’s general elections amassed 215 billion glances and 5 billion interactions in 2024: Glance report
Regional languages like Tamil, Telugu, and Kannada outpaced Hindi with 121 billion glances.
Karnataka HC to hear ecomm cases | BSE, NSE approves Balaji Telefilms merger | Abhishek Bachchan invests in ETPL
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