This special edition packaging is part of Coca-Cola’s new approach to resonate even more deeply with consumers, making the brand more personal and local.
Month: January 2025
The Outpost: Why Indian advertising leaders seem to struggle for global recognition
It seems Indian advertising professionals are often operating on the margins of a system designed elsewhere, where the power centers—New York, London, and Paris—dictate the creative playbook.
IndiGo’s COO Wolfgang Prock-Schauer retires
In 2024, IndiGo had nominated Isidro Porqueras for appointment, subject to regulatory approvals, as Chief Operating Officer (COO) effective November 1, 2024.
From hoodies to haute couture: The dramatic style evolutions of Mark Zuckerberg and Jeff Bezos
Silicon Valley’s most famous CEOs have swapped their geeky pasts for buffed-up, stylish futures. Here’s how and why Mark Zuckerberg and Jeff Bezos underwent their dramatic visual transformations.
Amul, Mondelez debut on Prasar Bharati’s OTT platform WAVES
For Advertising-Based Video on Demand (AVOD) and Transactional Video on Demand (TVOD) programs, the revenue-sharing model remains 65:35 for which broadcasters and content providers are praising the pubcaster.
MAST & MEH: Decathlon, Amazon, MINI India, Uber, and more
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.
Celeb-endorsed ads down by 6% in 2024; MS Dhoni emerges as most sought-after celeb
Celebrities sustained an influence on TV advertising, endorsing over 25% of all ads aired in 2024, despite the decline, according to the TAM AdEx report.
India set to launch indigenous AI model with affordable, secure computing facility
With an estimated timeline of 6–10 months for foundational model completion, the initiative is poised to revolutionize the way AI is developed and deployed in India, contributing to both industrial and societal advancements.
SEBI clamps down on finfluencers: Here’s how to pick the right financial advisor for you
Picking a financial advisor is not an easy task. An advisor’s true worth is realised only after a few years, depending on how your investments have weathered the market volatility and whether your financial goals are achieved.
Apple’s Tim Cook eyes India’s booming market; CFO Kevan Parekh cites Zomato as an example of enterprise demand
With record-breaking sales and a surge in enterprise demand, Apple doubles down on its commitment to India’s growing tech landscape.