January 2025 – Page 2

Abhishek Bachchan joins ICC-sanctioned European T20 Premier League as co-owner

Speaking about his investment in the European T20 Premier League, Abhishek Bachchan said, “Cricket is not just a sport; it’s a unifying force that transcends boundaries. The ETPL is the ideal platform to showcase cricket’s growing global appeal."

The league, sanctioned by the International Cricket Council (ICC), will run from July 15 to August 3, 2025, and aims to elevate the sport’s profile in Europe by featuring top players from Ireland, Scotland, and the Netherlands.

News18 Lokmat leads Marathi news segment with unmatched reach and market share

Network18’s News18 Network is India’s largest news network, comprising 16 national and regional news channels that connect with audiences across the country.

Another channel from Network18’s portfolio to become number one, News18 Lokmat has left TV9 Marathi and ABP Majha behind in the Marathi news genre.

Adidas aims to inspire women in sports with grassroots programs and role model partnerships: Neelendra Singh

"Partnership with BCCI is a good example of leveraging cricket to reach deep into India. Leveraging Indian athletes to tell global stories is another example of where the story or the campaign is global but the faces and the athletes we use are local. Once again through distribution product and marketing campaigns, we believe we have the best combination to reach the best consumer," says Neelendra Singh, General Manager of Adidas India.

In an interview with CNBC-TV18, Neelendra Singh, General Manager of Adidas India, emphasised the brand’s dedication to fostering inclusivity through grassroots programs and by partnering with prominent role models in the sports community.

Nykaa’s Q3 FY25: Beauty vertical leads with 30% GMV growth, net revenue surpasses expectations

The fashion vertical of Nykaa is expected to report Net Revenue growth of around 20 percent

Nykaa has posted a robust performance for Q3 FY2025, with consolidated Net Revenue growth expected to exceed mid-twenties, outperforming its Gross Merchandise Value (GMV) growth for the same period.

Dunzo Co-founder Kabeer Biswas set to join Flipkart Minutes as head of operations

Biswas’ move to Flipkart Minutes comes shortly after his decision to exit Dunzo, where he was the last standing co-founder.

Biswas would work closely with Hemant Badri, senior vice president at Flipkart, who has been overseeing the quick commerce division since 2022.

OYO alters check-in policy, unmarried couples no longer allowed

This move is part of OYO's broader initiative to reshape outdated perceptions of its brand, positioning itself as a provider of safe experiences for families, students, business travellers, religious visitors, and solo travellers.

OYO’s updated check-in policy in Meerut requires couples to provide valid proof of relationship, including for online bookings, with a focus on unmarried couples.

Google tightens crypto ad policies to combat financial scams

Under the updated policy, Google will permit advertisements for hardware wallets that store private keys for cryptocurrencies, including non-fungible tokens (NFTs) and other digital assets. (Image: Unsplash)

New restrictions begin on January 15, with a seven-day grace period for non-compliant crypto companies.

Co-existential Crisis: CTV to surpass pay TV subscribers base of 60 mn in 2025

Innovation in content delivery and packaging is essential to maintain pay TV’s foothold in the country, suggest experts.

Pay TV advertising is likely to grow only between 2-3% in CY25. Experts suggest the industry to adapt and innovate, address the growing demand for flexibility, personalisation, and convenience.

2025: The Year Of…: Social commerce and video-assisted buying, says Myntra’s Sunder Balasubramanian

Sunder Balasubramanian, CMO, Myntra

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.