Month: January 2025

Amazon boosts ad spending on X after previous cuts

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

Last summer, X filed an antitrust lawsuit against the Global Alliance for Responsible Media, the World Federation of Advertisers, and several of their members, alleging an illegal ad boycott. The suit is still pending.

IPG CEO Philippe Krakowsky set for $50 million ‘golden parachute’ amid Omnicom merger deal

IPG CEO Philippe Krakowsky is guaranteed a role as co-Chief Operating Officer of the merged entity and a reported “golden parachute” worth approximately $49 million. (Image: IPG Mediabrands)

The final compensation figures will depend on IPG’s valuation when the deal closes, currently projected for the second half of 2025.

Nodwin acquires Starladder for $5.5 mn, including $2 mn cash payment

Roman Romantsov, Founder of StarLadder, stated: “We live in an era of globalization, where the synergy of resources, expertise, and potential drives success and paves the way for future growth. We are thrilled to have found partners and like-minded individuals who share our vision and ambition. Together with NODWIN Gaming, StarLadder is committed to creating extraordinary experiences for fans, delivering unforgettable events across multiple games and regions. Stay tuned for what’s to come!”

While the company will continue to operate with its core identity and creative spirit intact, Roman Romantsov will remain at the helm, ensuring continuity and authenticity in its vision.

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Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said