January 2025 – Page 17 – storyboard18

Media Rating Council accredits Nielsen’s Big Data + Panel national TV measurement

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

Big Data + Panel national TV measurement combines Nielsen’s representative panel measurement with data from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices.

NCLAT gives relief to Meta, stays CCI order of five-year ban on WhatsApp data sharing

The state commission, presided over by President Sushil Kumar and Member Sudha Upadhyay, stated that "WhatsApp is a service provider company" and its provision of services within India means it "cannot be said that this company is a foreign company and the consumer complaint against it is not maintainable." The ruling directly contradicts the district commission's view that WhatsApp users are not consumers of the platform.

The CCI had in November 2024 imposed a penalty of ₹213 crore on Meta for WhatsApp’s 2021 Privacy Policy.

Ayushmann Khurrana appointed ambassador for FICCI Frames

Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape.

Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape.

Netflix to boost content spending to $18 Billion in 2025

With a user base surpassing 300 million globally, Netflix is now aiming for $11.04 billion in revenue in Q2, and up to $44.5 billion by year-end, underscoring its confidence in a diversified and evolving business model.

The company’s ambitious $18 billion budget reflects its commitment to long-term growth.

Google’s Vidhya Srinivasan expands role, now overseeing ads and commerce

Before joining Google, Vidhya Srinivasan held engineering, product management, and operations roles at Amazon, where she led the Amazon Redshift team. (Image: LinkedIn)

Long-time Google ads leader assumes broader role, incorporating shopping, payments, and AI-driven innovations.

Fevicol maker Pidilite Industries reports marginal rise in Q3 profit, revenue increases 9%

Pidilite Industries' profit increased by 2.22 percent to Rs 534.50 crore in Q3 FY25

Pidilite Industries’ shares were up 8.32 percent to Rs 2,988 a piece on Thursday morning

Netflix and Prime Video dominate Hindi content, while Disney+ Hotstar shines in regional languages

Netflix ruled the OTT space as Squid Game 2 became the most watched show

Among international originals, Netflix’s Squid Game Season 2 emerged as a powerhouse, becoming India’s most-watched international original of all time.

HUL’s Minimalist 90% acquisition a big big win for entire Indian D2C ecosystem: Aman Gupta

In a recent LinkedIn post, Aman Gupta celebrated the acquisition, "HUL's acquisition of a 90% stake in Minimalist for ₹2,955 crore is a BIG BIG WIN for the entire Indian D2C ecosystem!"

BoAt Lifestyle co-founder and CMO Aman Gupta praises the deal as a game-changer for Direct-to-Consumer brands, highlighting the immense potential of India’s emerging D2C sector.

By 2030, digital economy to fuel 20% of India’s national income: MeitY

In 2022-23, the digital economy accounted for 14.67 million workers, or 2.55% of India’s estimated work force, according to MeitY.

India’s digital economy is expected to grow almost twice as fast as the overall economy, and is expected to contribute one-fifth of GDP by 2030, says the Ministry of Electronics and Information Technology (MeitY) in its latest report.