Media Rating Council accredits Nielsen’s Big Data + Panel national TV measurement

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

Big Data + Panel national TV measurement combines Nielsen’s representative panel measurement with data from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices.

Ayushmann Khurrana appointed ambassador for FICCI Frames

Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape.

Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape.

HUL’s Minimalist 90% acquisition a big big win for entire Indian D2C ecosystem: Aman Gupta

In a recent LinkedIn post, Aman Gupta celebrated the acquisition, "HUL's acquisition of a 90% stake in Minimalist for ₹2,955 crore is a BIG BIG WIN for the entire Indian D2C ecosystem!"

BoAt Lifestyle co-founder and CMO Aman Gupta praises the deal as a game-changer for Direct-to-Consumer brands, highlighting the immense potential of India’s emerging D2C sector.

By 2030, digital economy to fuel 20% of India’s national income: MeitY

In 2022-23, the digital economy accounted for 14.67 million workers, or 2.55% of India’s estimated work force, according to MeitY.

India’s digital economy is expected to grow almost twice as fast as the overall economy, and is expected to contribute one-fifth of GDP by 2030, says the Ministry of Electronics and Information Technology (MeitY) in its latest report.

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