January 2025 – Page 16

Network18 emerges as No.1 news network with largest market share

The achievement was unlocked on the back of Network18’s power packed programming for Maha Kumbh 2025

Network18 is India’s largest news network, which includes 20 national and regional TV channels that connect with diverse audiences across the country.

Good Glamm Group sees silent layoffs | Netflix boosts content spending | Pidilite Industries reports marginal rise in Q3 profit

The restructuring initiative coincides with the company’s ongoing fundraising efforts, designed to support its next phase of growth and expansion.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

AWS strengthens Maharashtra’s digital future with $8.3 billion cloud investment

The investment is expected to significantly impact India's economy, contributing $15.3 billion to the country's GDP and supporting over 81,300 full-time jobs

The investment is expected to significantly impact India’s economy, contributing $15.3 billion to the country’s GDP and supporting over 81,300 full-time jobs

Car price hike: Maruti Suzuki raises rates of 18 models, including Celerio, Jimny, Brezza

According to Maruti Suzuki, the ex-showroom prices for Celerio will increase upto Rs 32,500–the highest among all car models

ZEE Entertainment appoints Divya Karani as Independent Director

Previously, she served as the CEO of Dentsu Media, South Asia, leading the agency for over 12 years as a prominent media agency network in the region.

Karani has over four decades of extensive experience spearheading some of the largest advertising and media agencies across India, South Asia, UK and Asia Pacific.

Zee Entertainment’s ad spend jumps 36.8% in Q3 FY25, profit surges 180%

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

In the nine months of FY 25 (April-December), ZEEL’s operating revenue from advertising declined by 7 percent to Rs 2,753.6 crore compared with Rs 2,947.5 crore in the last fiscal due to the sluggish festive season.

Jewellery ad spend 2024: Print at 73%, Kalyan Jewellers takes 23%

The elevated price levels supported Digital advertising continued its upward trajectory, with a 33% increase from 2022 to 2023. Video content emerged as a dominant force, capturing a significant share of digital ad spend. (Representative Image: FIGIST CO via Unsplash)

The South Zone emerged as the leading region, accounting for 36% of the total print ad spend. A significant player in the radio advertising space, Malabar Group of Companies secured 8% of the total ad spend, as per the report.

Air India unveils AI-powered eZ booking for faster ticket reservations

The eZ Booking system is built on advanced "Agentic AI" technology, designed to function like a personal digital travel agent.

The eZ Booking system is built on advanced “Agentic AI” technology, designed to function like a personal digital travel agent.

Indian PR industry grapples with 16% attrition rate, cites poor compensation, work culture

India has 180 PR companies with only three having a turnover of above Rs 100 crore

83 percent of the respondents said that poor compensation and benefits were the key reasons to exit PR consultancies, followed by lack of growth opportunities at 79 percent