January 2025 – Page 15

MAST & MEH: Indriya, BoAt, Lenskart, Havell’s, and more

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Prasar Bharati’s WAVES vs D2M: Committee of Secretaries meet to discuss D2M tech

The MIB has strongly supported D2M, emphasizing that out of 280 million households in India, only 190 million have televisions, leaving many without access to TV.

Multiple sources close to the developments have indicated that the government remains uncertain about the revenue model of D2M broadcasting.

Union Budget 2025: M&E sector seeks GST revision on digital services, investment in skill development

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment sector anticipates simplified regulatory frameworks, a conducive environment for innovation, and initiatives that enhance the digital and technical skills of the workforce.

From Jaipur to Jackpot: How two brothers turned skincare into a Rs 2,955 crore prize

Minimalist founders Rahul Yadav (Left) and Mohit Yadav (Right) (Photo source: Chirag Taneja on LinkedIn)

FMCG behemoth Hindustan Unilever’s purchase of a 90.5% stake in homegrown skincare brand Minimalist is one for startup history books. Find out why.

Great brands are built on timeless insights: HUL’s Rohit Jawa

Rohit Jawa further added that by harnessing HUL's research and development capabilities, supply chain expertise, and wide distribution network, Minimalist is expected to further strengthen its presence in India's burgeoning premium beauty market.

HUL secures a 90.5% stake in the fastest-growing D2C skincare brand Minimalist, signalling an expanded foray into the premium beauty segment.

Maha Kumbh 2025: Travel platforms up ad spends by 40% as bookings skyrocket

OTC platforms/agencies are investing heavily in advertising during the Maha Kumbh and have increased ad spends approximately 40%-50% year-on-year, this includes targeted promotions for flight bookings, pilgrim tour packages and hotel simultaneously.

As train and flight bookings rise over 200% on the back of Maha Kumbh, the online travel platforms and agencies significantly up advertising spends.

United Spirits’ consolidated ad spend jumps 16% in Q3, profit declines 4.2%

United Spirits hikes advertisement spending by 16% in Q3 FY 25

The consolidated net sales of United Spirits stood at Rs 3,433 crore, up 14.4 percent year-on-year, broadly in line with growth in the standalone business

India’s hiring market poised for strong 2025 start as recruitment activity surges by 12%: Report

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

Over the last three months, an 8% increase in hiring activity highlighted sustained progress, showcasing the resilience and adaptability of Indian businesses in a dynamic market.