Recognizing that customers are increasingly relying on digital platforms, we have allocated 60% of our marketing budget to digital channels and 40% to traditional media, says Priyanka Sethi, Head of Marketing, Haier Appliances India.
Month: January 2025
India’s top schools spur debate over OTT censorship, seek regulation
To mitigate exposure to adult OTT content, many schools have implemented strict monitoring of online activities and are conducting regular workshops to educate students about safe online practices and the potential risks of ‘vulgar’ content.
Comedian Kunal Kamra slams Zomato-owned Blinkit for exploiting gig workers: “Landlords Without Land”
In a scathing New Year’s post, the comedian accuses quick-commerce giants of offering freedom they can’t afford while paying wages that don’t meet workers’ aspirations.
Bhuvnesh Kumar takes over as CEO of UIDAI
The seasoned IAS officer, currently Additional Secretary at MeitY, takes the helm of India’s biometric identification authority, overseeing the future of Aadhaar’s digital infrastructure.
Mahindra Group eyes EV leadership with launch of BE 6 and XUV 9e SUVs
Anand Mahindra celebrates the company’s record growth and innovative electric vehicles, as Mahindra & Mahindra cements its position as a global automotive powerhouse.
Competition Commission of India seeks more details on Quick Commerce complaint
CCI is seeking additional evidence before investigating claims of anti-competitive practices against quick commerce companies, as traditional retailers allege unfair market practices.
EaseMyTrip’s Nishant Pitti resigns; Rikant Pittie takes over as new CEO
Rikant Pittie co-founded EaseMyTrip in 2008 and has been instrumental in its growth and success over the years. With over 16 years of experience in the travel and tourism industry, he has a deep understanding of market trends and customer needs.
WPP appoints Wavemaker’s Deepa Jatkar as India head for bespoke unit set up for Amazon
Deepa Jatkar will lead the India operations of OpenDoor, WPP’s dedicated global client practice for Amazon.