December 2024 – Page 27

B-School placements: Digital marketing, social media managers, among most in-demand roles for freshers

Fresh MBA graduates have been in high demand from the IT, marketing, and BFSI sectors for the last three years (Photo: IIM-A)

Market headwinds have hit MBA grads’ hiring and startups have cut back on fresher intake, staffing firms indicate.

Will Gukesh dethrone Magnus as global brandmaster?

Gukesh D became the youngest-ever World Chess Champion at just 18 years old, defeating the reigning titleholder, Ding Liren of China, in the 14th game of the World Chess Championship held in Singapore.

Brand strategists are optimistic about the sport’s expanding appeal, reaching both tier I cities and rural pockets of the country.

E-commerce drives 42% ad volume growth, HUL leads TV advertising again: TAM

Between 2021 and 2023, 984 internal firms registered to operate in India

Colgate Palmolive India entered the top 10 list during January-September 2024 compared to January-September 2023.

CXO Moves: Exec movements across EssenceMediacom, Renault India, Amazon India, Angel One, HUL, Swiggy and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies.

Arvind Ltd appoints Gurpreet Singh Bhatia as CEO & President of Advanced Materials Division

Gurpreet Singh Bhatia also gained international exposure during his tenure with Shell, where he honed his expertise in global energy markets and operational strategies, stated the company in a statement.

Gurpreet Singh Bhatia has held senior leadership roles, including MD & CEO of Livguard Energy, where he drove business growth, innovation, and operational excellence, and vice president – B2B at Castrol India, managing key business portfolios and strategic partnerships.

US lawmakers urge Google and Apple to remove TikTok ahead of January 19 divestiture deadline

The deadline is seen as a pivotal moment in the ongoing debate over the national security risks posed by TikTok, with lawmakers intensifying their efforts to push for its removal from US app stores.

OpenAI whistleblower Suchir Balaji found dead

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

Balaji’s death has drawn heightened attention in light of his recent public accusations against OpenAI, the maker of ChatGPT.

InspiRAYtion 17 – Will the biggest agency network be the best?

"So, who are the pirates in the biz? The ones for whom Advertising still matters. Brand building still matters. Sales and results and effective creative that persuades matters," writes adman Rayomand J Patell. (Image Source: Unsplash)

“In 2025 it’s increasingly going to be the little ‘piranhas’ that make the biggest creative impact,” writes ad man Rayomand J Patell in this week’s InspiRAYtion.

When Cherry Chaplin made a brand blossom

The ad, part of a three-film campaign released in 1984, went on to gain recognition at Cannes Lions International Festival of Creativity. (Stills from the campaign)

With the legendary Charlie Chaplin’s death anniversary coming up on December 25, Storyboard18 looks at how the iconic star inspired a brilliant campaign.

ED action linked to third parties, fully co-operating with probe agencies: Dentsu India

ED alleged that the suspects are accused of conspiring together and embezzling the funds to the tune of Rs 137 crore under the guise of promising future 'Need to Feed' program advantages.

The ED issued a press release stating that Suumaya group’s listed entities engaged in transactions totalling Rs 5,000 crore, with merely 10% being legitimate.