Hiring – storyboard18

B-School placements: Digital marketing, social media managers, among most in-demand roles for freshers

Fresh MBA graduates have been in high demand from the IT, marketing, and BFSI sectors for the last three years (Photo: IIM-A)

Market headwinds have hit MBA grads’ hiring and startups have cut back on fresher intake, staffing firms indicate.

Media and Entertainment industry sees 14% increase in hiring activity YoY in Aug 2024

The FMCG sector achieved an 18 percent growth in fresher hiring in December 2024

In the M&E industry, job roles such as ‘content creation & strategy,’, ‘digital media management’, ‘video production and editing,” PR7 communications,’ and ‘social media management,’ were key roles in demand last month

Gig hiring to soar by 20% during festive season this year, ecommerce leads trend: Indeed data

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

The growth in seasonal jobs in Tier 2 and 3 cities could be attributed to a range of factors such as companies tapping new consumer bases, increased internet penetration in these regions, rise in digital adoption, among others

Hiring for sales, marketing roles on rise between April-June 2024: Indeed

The FMCG sector achieved an 18 percent growth in fresher hiring in December 2024

The key areas for future skill demand included cloud computing (27%), sustainability (23%), and emerging technologies like Generative AI and AR/VR (20%)

The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

Companies are also looking to hire candidates who would take ownership of products or services they work on. (Representational image via Unsplash)

Marketing has become more customer-centric, the skill sets in demand today include ‘analytics’, ‘data’, ‘statistics and ‘systems thinking’.