Gig hiring to soar by 20% during festive season this year, ecommerce leads trend: Indeed data

Smaller cities displayed the highest growth rate in spends, climbing to 13% in 2024.

The growth in seasonal jobs in Tier 2 and 3 cities could be attributed to a range of factors such as companies tapping new consumer bases, increased internet penetration in these regions, rise in digital adoption, among others

The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

Companies are also looking to hire candidates who would take ownership of products or services they work on. (Representational image via Unsplash)

Marketing has become more customer-centric, the skill sets in demand today include ‘analytics’, ‘data’, ‘statistics and ‘systems thinking’.