December 2024 – Page 20

Two top execs quit Asian Paints

Further, it was also announced in a BSE filing that Asian Paints had approved the appointment of Ashish Rae, currently associate vice president - project sales as associate vice president - retail sales, Marketing & Commercial and as a senior management personnel of the company with effect from 2nd January 2025. (Image Source: Get Vector Logo)

Vishu Goel, who led Asian Paints as associate vice president – retail sales, commercial and marketing, and Shyam Swamy – vice president, home improvement, décor, services & retailing, tendered their resignation.

Radio players’ conservative bid in third batch of phase-III FM e-auctions

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

The third batch of phase-III FM e-auctions hasn’t found many enthusiastic participants because of high reserve prices and the 9-year long hiatus. Many radio players will likely limit spending to 10% of previous levels.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Ghost job listings in advertising: A fad or phenomenon?

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

Is that job for real? The phrase has taken on new meaning. Storyboard18 reached out to creative heads and ad experts to understand the phenomenon of ‘ghost job listing’, its implications on the ad sector, how to evade this trap and a lot more.

Crackdown on content: 18 OTTs blocked in 2024 for obscene, vulgar and pornographic content

In March this year, the Ministry of Information & Broadcasting had blocked 18 OTT platforms publishing obscene, vulgar, and, in some instances, pornographic content. The list included Neufliks, X Prime, Besharams, Mood X and Prime Play.

Uber names Kristi Argyilan as Global Head – Advertising

Kristi Argyilan also had stints at IPG Mediabrands, Target, Roundel; Bed, Bath & Beyond, and was also a board member, secretary at MMA Global. Argyilan is currently serving as a board member at Zefr.

Kristi Argyilan was the senior vice president – retail media at Albertsons Companies.

Nestle appoints Neha Gulati as Marketing Head – Dairy

Neha Gulati is experienced across brand marketing, customer insights, innovations, internal marketing, service marketing, sales and distribution.

Previously, Neha Gulati led The Coca-Cola Company as senior brand manager.

Lowe Lintas bags the creative mandate of Complan

This mandate allows Lowe Lintas to leverage its unparalleled expertise in brand storytelling and consumer insights to fuel Complan’s growth and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels, stated the company in a statement.

Following a competitive multi-agency pitch, Lowe Lintas is all set to steer Complan’s next chapter of growth and innovation.

Netflix fined €4.75 million by Dutch regulator for privacy violations

Netflix's European headquarters are located in the Netherlands, making the Dutch Data Protection Authority (DPA) responsible for investigating a complaint filed against the company.

The DPA alleges that Netflix failed to provide adequate information to its customers about how their personal data, including viewing history, payment details, email addresses, and phone numbers, was being used.