Month: November 2024

BARC identifies premium households, panels to be installed by April 2025

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

The Broadcast Audience Research Council (BARC) had ordered over 5,000 premium panels to measure CTV consumption in the country.

Rural India embraces digital media; 47% adopt hybrid model: Report

Traditional media remains influential, a hybrid approach that leverages both online and offline channels is key to effectively connecting with rural audiences, the report noted (Photo: Unsplash)

According to Kantar & GroupM Rural Barometer Report 2024, 47 percent of the rural population of the country has adopted a hybrid model of consuming media content fueled by affordable internet and better digital infrastructure.

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Categorized as Digital Tagged

Casual and hypercasual games: IAP up 10%, ads steady

Incubators serve as a platform for young game developers and studios, providing critical resources like game development tools, testing environments, and infrastructure. Specialized gaming incubators can guide these startups on creating video games for local and global markets, helping them overcome entry barriers and thrive.

47% of users are ad-tolerant to avoid paying for subscriptions with preference for micro-transaction based in-app purchases.

MakeMyTrip rolls out new campaign with Alia Bhatt and Ranveer Singh

This three-film campaign focuses on MakeMyTrip’s accommodation offerings, that is International Hotels, Homestays & Villas and Domestic Hotels.

The campaign directed by Early Man Film’s Abhinav Pratiman, written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi of Moonshot creative agency is live across all touchpoints including TV, digital and social.