November 2024 – Page 18

The struggles of independent advertising agencies: A sector in crisis

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests. (Image: joshua-hoehne via Unsplash)

As the pressures mount and the barriers to survival grow steeper, the future of small and independent ad agencies hangs in the balance. Lamenting the lack of protection, they seek stronger industry bodies.

India is at the heart of Airbnb’s global expansion story: Amanpreet Singh Bajaj

In a conversation with Storyboard18, Amanpreet Singh Bajaj, Airbnb's General Manager for India, Southeast Asia, Hong Kong, and Taiwan, shares insights on the company's growth strategy, market trends, and how celebrity collaborations bolster its position in India. (Image source: Airbnb)

In an interview with Storyboard18, Amanpreet Singh Bajaj talks about how Millennials and Gen Z are redefining travel in India with Airbnb at the forefront of experiential stays and wellness tourism.

Congress makes significant gains in TV ad campaigns, overtaking BJP: TAM Report

Congress leveraged television to dominate the visual narrative, while BJP concentrated on print, possibly to target regional and literate audiences. (Image source: Moneycontrol)

BJP topped the print media with a 47% share in October 2024, up from 39% in September 2023 .

Goa implements Social Media Influencer Policy; more posts, more paisa

Additionally, all content must be approved by the nodal agency before publication, and the government will retain ownership of the content.

The Entertainment Society of Goa (ESG), the nodal agency responsible for hosting the International Film Festival of India (IFFI), will utilize the services of social media influencers to promote government schemes, policies, and programs.

TRAI extends deadline for comments on authorisation framework for broadcasting services

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The telecom authority’s consultation paper aims to streamline licensing and service rules across broadcasting services.

Artificial intelligence will boost—not replace—creators: Snap CEO

The Snap Inc CEO believes that AI will transform this process, stating, “I think not only will 3D assets be generated by artificial intelligence, but the entire lens authoring process, and ultimately, the rendering of the lens, will be driven by AI as well.”

Snap Inc CEO Evan Spiegel expressed optimism about AI’s potential to enhance creativity without replacing traditional roles. He said AI tools have the potential to democratise creativity and said Snap is committed to empowering users with innovative technology for self-expression.

2024 festive season sees mixed ad trends with TV adex fall, digital adex surge: TAM Report

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

The ad insertions for digital medium rose by 22 per cent from 2023 to 2024 and for radio, it grew by 8 per cent

DNPA hails govt’s stand on big tech firms | ZEE leadership rejig | ANI sues OpenAI

In light of the growing issues of disinformation and deepfakes, AI models are supercharging online misinformation.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Storyboard18 Global Pioneers Summit: Devika Bulchandani to spotlight transformative creativity

From groundbreaking innovations to impactful storytelling, join key decision-makers and innovators from business, marketing, advertising, tech, and academia to exchange insights, build connections, and draw inspiration from some of the most compelling work driving industries forward globally.

To be held in March 2025, the Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to craft a future that resonates with purpose and vision.

ANI sues OpenAI for copyright infringement

The testing process, according to insiders, has become notably less rigorous, with fewer resources being allocated to risk mitigation efforts.

ANI has argued that OpenAI is using the website’s publicly available data to train ChatGPT, including ANI’s news stories.