November 2024 – Page 19

SriLankan Airlines’ ad celebrates Ramayana trail, wins praise online

The five-minute ad features a grandmother telling her grandson the story of the Ramayana from a children's book

SriLankan Airlines’ ad not only showcases the cultural and spiritual significance of these sites but also encourages travelers to explore Sri Lanka’s rich heritage, making the Ramayana Trail a must-see destination for history and mythology enthusiasts.

Zomato launches ‘Food Rescue’ to reduce food wastage

Bhanu, who currently works as a product manager at a startup, shared that he regularly posts suggestions on Twitter, tagging companies like Zomato to offer ideas for enhancing their services.

New feature aims to minimize food wastage while providing customers access to fresh meals at reduced prices.

Swiggy and Zomato eye new frontiers in diversification

Both companies' diversification plans highlight the intensifying competition in the e-commerce space, where they face rivals like Flipkart, Amazon, and newer entrants such as Zepto in the quick-commerce sector.

As food delivery giants expand into new services, Swiggy and Zomato introduce innovative offerings to capture broader markets and outpace competition.

Prasar Bharati invites program proposals from ‘Creative Minds of Tomorrow’ for digital, linear platforms

Prasar Bharati plans to launch its OTT platform at the International Film Festival of India in Goa (on November 20th).

Prasar Bharati has proposed 32 programs that would appeal Gen-Z from Creative Minds of Tomorrow (CMOT)– a novel talent initiative was launched by the Ministry of I&B and the National Film Development Corporation (NFDC).

‘We prefer doing L&M deals in the domestic market,’ says Saurabh Kalra of McDonald’s

As of June 2024, the chain operated 403 restaurants across 66 cities. Of these, 92% featured McCafés, 86% were Experience of the Future (EOTF) locations, and 20% included drive-thrus.

The quick-service restaurant (QSR) chain plans to open approximately 580 to 630 restaurants by December 2027, averaging 40 to 50 new locations annually.

WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon

WPP scales up investment in India with new Chennai campus

‘Brand is built by product, not by pricing’: Ola boss Bhavish Aggarwal

Ola boss Bhavish Aggarwal said that company's net loss stood at Rs 495 crore in the September quarter compared to Rs 524 crore in the same period last year.

According to the Q2 earning call of Ola Electric, the gross margin for the auto segment stood at 20.6 percent flat on a quarterly basis whereas year-on-year basis it was 12 points up

More sparkle for less: Lab-grown diamonds transform wedding jewellery choices in India

It takes roughly 2 months to manufacture lab-grown diamonds. (Image: aenl-weddings-godhydmIwgc via Unsplash)

Indians are warming up to lab-grown diamonds for weddings. While the country’s gems and jewellery market is close to $80 billion, only 5 percent market share is in diamond jewellery.

CXO Moves: Exec movements across Xiaomi India, Castrol, Publicis Media, SPNI and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (Representational image via Unsplash)

Executive moves in the world of brands and agencies.

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

After more than 35 years, we still remember this ad as it dealt with a grave matter like dowry with a light touch and catalysed the trend of film stars starring in ads. (Stills from the ad)

Pan Parag’s famous ‘Baraati’ ad saw the presence of thespians Shammi Kapoor and Ashok Kumar. Storyboard18 reached out to the creative team, who talked about how the ad came to be.