Month: November 2024

No further consultations: TN online gaming authority set to enforce strict rules for RMG industry

Senior Counsel C Aryama Sundaram, representing the petitioners in earlier hearings, asserted that the Tamil Nadu government lacks jurisdiction to legislate in this domain.

Storyboard18 was the first to report that N. Muruganandam, Chief Secretary of the Tamil Nadu government, had hinted at regulating certain games, citing concerns over the growing addiction to online gaming among children and its harmful effects.

The bizarre connection between 17th-century Swiss mercenaries and marketing

Companies routinely use nostalgic elements in product design, advertising, and even packaging to evoke a sense of familiarity and trust. (Image: daniel-schludi via Unsplash)

Today, Nostalgia is firmly embedded in the fabric of modern marketing. But, in its early meaning and use, nostalgia was seen as a painful and debilitating psychological condition.

From adland to CMO chair: CXOs at companies excel after successful stints in advertising

It is proof that a majority of the top-notch CXOs in India have had a stint in advertising or media agencies at the initial stages of their career. The experience that they had gained in their formative years of their professional journey stood them in good stead at a later juncture. (Clockwise: Bidisha Nagaraj, Tarun Jha, Kedar Lele, Ashwani Sinha, Mayur Hola, Arun C Kumar, Sai Narayan, Gaurav Mehta and Sujay Rachh)

Storyboard18 tracks the professional trajectory of some of the leading CXOs, who have honed their skills in advertising before making a successful switch to branding.

Tata CLiQ unveils new identity as Tata CLiQ Fashion

The rebranding is accompanied by a complete visual overhaul, introducing a new logo, revamped app and website interfaces, and updated packaging.

From a horizontal marketplace to a specialised platform, Tata CLiQ Fashion redefines its vision with a focus on style, individuality, and lifestyle needs.

Bestseller India’s CEO Vineet Gautam to step down

In his past role, Vineet Gautam developed a strategic plan to achieve company's mission and vision. He promoted revenue, profitability and growth.

Vineet Gautam began his career at Domino’s Pizza and went on to work across Cafe Coffee Day, Wills Lifestyle, Idea Cellular, Benetton Group and Etisalat Telecom.

TRAI reports 0.87% drop in wireless subscribers in September; BSNL gains ground

To ensure uniformity of coverage maps across the TSPs and their timely rollout, TRAI issued detailed technical guidelines for publication of mobile network coverage map, last year.

TRAI data reveals that Reliance Jio with a market share of around 40 per cent, lost 7.9 million wireless customer, followed by Vodafone Idea and Bharti Airtel with 1.5 million and 1.4 million customers, respectively.

Finolex Industries elevates Saurabh Dhanorkar to Managing Director

Saurabh Dhanorkar, who joined the company in 1983, had earlier served as Managing Director between 2012 and 2017. Later on, he continued to be on the Board in a non-executive capacity for the past seven years.

Saurabh Dhanorkar, who joined the company in 1983, had earlier served as Managing Director between 2012 and 2017. Later on, he continued to be on the Board in a non-executive capacity for the past seven years.