Month: November 2024

Govt issues guidelines to crack down on misleading ads in coaching sector

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.

WPP brings integrated agency T&Pm fully within its global network

The full incorporation of the agency within WPP will deepen that integration, with WPP Open becoming the backbone of T&Pm’s future client service model.

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.

EXCLUSIVE: Small part of Prasar Bharati OTT will be subscription-based; rest all free, says MIB’s Sanjay Jaju

Prasar Bharati plans to launch its OTT platform at the International Film Festival of India in Goa (on November 20th).

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, confirmed to Storyboard18 that Prasar Bharati’s OTT will be launched on November 20, with over 60 FreeDish channels and archival content.

EXCLUSIVE: Going through rigor of understanding how to roll out D2M: MIB’s Sanjay Jaju

Present at the India Game Developer Conference (IGDC), Hyderabad, Sanjay Jaju addressed Storyboard18's query on the D2M.

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, told Storyboard18 that the Ministry has completed the ‘proof of concept’ of D2M technology at this stage. The consultation with the industry stakeholders is going to understand its impact.

Nykaa appoints Abhijeet Dabas as EVP and Business Head of Fashion eCommerce

In his new capacity, Abhijeet Dabas is expected to helm Nykaa Fashion's online growth strategy, oversee expansion in both domestic and international markets, and strengthen strategic partnerships.

With a strong background in tech and e-commerce, Dabas will lead Nykaa Fashion’s online expansion, strategic partnerships, and customer-centric growth initiatives.

Gen Alpha’s video binge, consumption up 60%: Kantar report

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.

MCG takes action against 53 advertisers for defaulting on fees

The agencies were granted permission by MCG to display advertisements in its areas but have not fulfilled their payment obligations.

The MCG has also highlighted the enforcement of a strict penalty system under the Haryana Municipal Corporation Advertisement Bye-laws, 2022, which mandates blacklisting of defaulters.

Pernod Ricard ups ad spend to Rs 845 cr in FY2024

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.