November 2024 – Page 12

Massive disruption in US media industry, Comcast to spin off cable channels

The majority of NBCUniversal, including the NBC broadcast network, its movie studio, and theme parks, will remain under Comcast’s ownership.

Comcast announced that the new entity will include USA Network, CNBC, MSNBC, Oxygen, E!, SYFY, and the Golf Channel, along with several “complementary digital assets” such as Fandango, Rotten Tomatoes, GolfNow, and SportsEngine.

Prasar Bharati’s OTT to deliver family-friendly entertainment, says Chairman Navneet Kumar Sehgal

Leading Fast-Moving Consumer Goods (FMCG) brands Amul and Mondelez are now advertising on Prasar Bharati's over-the-top (OTT) platform, WAVES.

“As a national broadcaster, it is our duty to make clean family entertainment reach all sections of society,” Sehgal said.

HeroMoto’s marketing push | TN to regulate RMG industry | CMOs from adland

Publicis Media created a custom platform, "Team Hero MotoCorp" (Team HMC), to manage the account.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Flexibility, and career growth drive white-collar job market to 10% quarterly growth: Indeed

The July-September 2024 quarter saw 42 percent of job seekers looking for a new job, resulting in a 10 percent rise in hiring activit (Unsplash)

Indeed’s report mentioned that for job seekers, flexibility has become a non-negotiable factor when choosing new roles. Consequently, employers, eager to attract and retain top talent, are transforming traditional work models to meet these demands.

Consumers demand human-like AI interactions, trust AI agents with empathy: Report

With AI, dynamic product demos, interactive webinars, and live events will evolve into tools for deepening engagement and forging stronger connections, turning every interaction into an opportunity for lasting impact.(Image via Unsplash)

Personal AI assistants, like Siri and Alexa, have also become integral to daily life, leading consumers to expect assistant-driven experiences in customer service

E-commerce, tech startups lead hiring sentiments for freshers: Report

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

Freshers hiring intent was lowest in Marketing and advertising industry during H2 2024 at nine percent, and in the media & entertainment sector, it was at 15 percent–3 percent down from H1 2024

CBFC unveils updated film certification system; introduces five new categories – U, UA 7+, UA 13+, UA 16+, A

As per the reports, the updated certification system became effective from October 24, 2024. (Photo: Unsplash)

The new system is designed to help parents make more informed decisions about what content is suitable for their children, considering factors like violence, intimacy, horror, or mature themes.

Harsha Vardhan Agarwal takes over as FICCI President for 2024-2025

Harsha Vardhan Agarwal was awarded as one of India's Hottest Young Business Leaders in the prestigious 'FORTY UNDER 40' list by The Economic Times & Spencer Stuart in 2016. (Image source: Millenium Post)

Harsha Vardhan Agarwal is a second-generation leader of the USD 3.1 bn diversified business conglomerate Emami Group. He is also a key member of the diversified Emami Group’s strategic think-tank that drives the organisation’s growth.

Now Anupam Mittal seeks a chief of staff; Promises to pay chosen candidate from Day 1

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group.

Taking a dig at Zomato’s founder Deepinder Goyal’s hunt for a chief of staff, Anupam Mittal shared that he is looking for one too, in a social media post that seems to be dripping in sarcasm.

India’s AI adoption rate surpasses global average, reveals survey

The study underlines the massive headroom for Gen-AI adoption in India, people's desire to use such tools to excel in life, and how Google Gemini is helping Indians boost their confidence and capabilities.

80 percent of Indian leaders use AI daily or several times a week, compared to 70 percent of employees, a study commissioned by Zoom has revealed