October 2024 – Page 19

Google improves ad performance for travelers; expands Travel Feeds in Search Ads

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

With Travel Feeds in Search Ads, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images.

Microsoft leads as most imitated brand with 61% phishing attempts: Report

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

Apple retains its second position with 12%, while Google has climbed to third place with 7%.

MIB elevates Neerja Sekhar to the rank of Special Secretary

In 2020, the 1993-batch senior IAS (Haryana), Neerja Sekhar replaced IAS Atul Kumar Tiwari as the Additional Secretary, MIB.

Neerja Sekhar IAS (Haryana 1993) is currently serving as the Additional Secretary, Ministry of Information and Broadcasting (MIB).

The Hyundai Journey: How South Korea’s Chaebol became India’s Automotive Icon

Hyundai Motor sold 186,408 units of passenger vehicles between October and December 2024

Explore the journey of Hyundai, a South Korean chaebol, and its transformative impact on India’s automobile landscape, marked by the iconic Santro hatchback.

GroupM bags smartphone giant Honor’s $250 million global media account

With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry.

From 2025-2028, GroupM will look into Honor’s global media strategy and buying business covering China and overseas.

“If you won’t follow AMG, you will say OMG,” says Prof Chetan Solanki

"99% people don't understand the whole idea of sustainability"

Prof Solanki believes in the three step approach – AMG, which he explains as avoid, minimize and generate.

Indian Esports industry to piggyback on Saudi Arabia’s billion dollar gaming investments

The newly assembled team, which had a combined prize pool earnings of approximately INR 2.5 crores ($276,703) in FY23.

Kingdom of Saudi Arabia (KSA) is emerging as a new global player with its Vision 2030 plan, aiming to develop 30 competitive games and establish itself as a global gaming hub by 2030.

Festive season ad spends shift: TV ad spends down 10%; digital up 20%

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year.

The Coca-Cola Company appoints Mukti Hariharan as CFO, INSWA

Mukti Hariharan started her career at ABN AMRO and went on to work across KPMG, JM Morgan Stanley, Credit Suisse and Hindustan Unilever.

Previously, Mukti Hariharan led Lenskart.com as chief financial officer.