September 2024 – Page 42

Microsoft Asia president Ahmed Mazhari to step down; Rodrigo Kede Lima to take over

In his new role, Rodrigo Kede Lima will harness his experience in driving digital transformation and collaboration to spearhead Microsoft’s work in the region. He will lead a business that comprises 20 countries and a diverse team of 30,000 employees. 

Gautam Singhania talks about succession plan, says RCCL sale one of the best deals

On the NSE, the shares were listed at Rs 3,020 apiece.

Singhania said that he is “not going anywhere” when asked about potential succession plans.

WPP and Omnicom bag Amazon’s media biz | ASCI’s Partha Sinha’s interview | AIDCF criticises Prasar Bharati

The AGIF, one of the largest shopping events in India, is set to commence on September 27, with a special 24-hour early access for Prime members.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

47% Indian consumers influenced by short-form videos while making purchases

Nearly 50% of Indians watch short-form videos for more than 30 minutes a day, with 29% spending more than 60 minutes a day, says the report by ShareChat and Moj.

A report by ShareChat and Moj highlights that short-form videos have become a staple in the daily lives of Indian consumers as 81% of consumers actively watch bite-sized form of content.

22 percent rise in users on quick commerce apps during pre-festive period: Tonic Worldwide’s GIPSI report

Data reveals a 96 percent rise in chatter expressing concerns and complaints about ‘fake reviews’ on X from May to July 2024. Over 86K posts on Instagram #triedandtrue, #notsponsored & #whatiorderedvswhatigot shows how the search for dishonest reviews are not just limited to marketplaces but go beyond, stated the report. (Image source: Velocity Blog)

The convenience and instant gratification offered by these platforms are driving this trend, opening up opportunities for a wide range of product categories from pooja essentials to electronics. In essence, this has changed the core behavior during festive season from planned to impulse buying, stated Tonic Worldwide’s GIPSI report.

Gig hiring to soar by 20% during festive season this year, ecommerce leads trend: Indeed data

Smaller cities displayed the highest growth rate in spends, climbing to 13% in 2024.

The growth in seasonal jobs in Tier 2 and 3 cities could be attributed to a range of factors such as companies tapping new consumer bases, increased internet penetration in these regions, rise in digital adoption, among others

Ta-ta Vistara: With Air India-Vistara merger, it’s curtains for the popular brand

Vistara, for all its premiumness, simply does not have the depth resonance that an Air India has. Yes, it is true that a lot of the early promise of the brand has been squandered away, but in the long run, it is a brand that needs to be revived and restored to its former glory, writes Santosh Desai, brand consultant. (Image source: Unsplash)

Brands are business assets and need to be viewed from the lens of business metrics, but that is not all that they are. They connect with us in deeper, more subterranean ways. Air India is potentially much more than an airline.

Month: September 2024