September 2024 – Page 43

Flipkart’s Dhruvish Thakkar joins Swiggy as AVP – revenue & growth – Swiggy Dineout

Dhruvish Thakkar began his career at Xebec Communications and went on to work across GlaxoSmithKline, Whirlpool Corporation and Myntra. (Image source: LinkedIn)

Previously, Dhruvish Thakkar led Flipkart as senior director, head of marketing & revenue – Flipkart Epharma.

OML Entertainment elevates Tusharr Kumar to CEO

Tusharr Kumar brings over 15 years of experience across new-media, automotive and FMCG industries.

Tusharr Kumar has been associated with OML Entertainment since 2012 in various capacities across different businesses.

Festive season fuels e-commerce boom: Meesho enables over 8 lakh jobs

Meesho continues to work with prominent third-party logistics (3PL) providers including Delhivery, Ecom Express, Shadowfax, and Xpressbees, among others.

This year, Meesho’s sellers have hired 5 lakh seasonal workers as part of their requirements for the festive season.

Integral Ad Science appoints Marc Grabowski and Srishti Gupta as COO and CPO

Marc Grabowski and Srishti Gupta will report directly to Lisa Utzschneider, CEO of IAS.

Marc Grabowski will oversee the company’s global commercial organisation prioritising customer success, business strategy, and company commercial operations. Srishti Gupta, former Chief Product Officer at Rokt, will lead the company’s product strategy, product development, and go-to-market initiatives.

Allied Blenders & Distillers partner with actor Ranveer Singh for a new business venture in luxury spirits

"I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realizing the aspirations of the Indian consumer. We're blending world-class products, sourcing and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people,” said Ranveer Singh.

This business venture with Bollywood actor Ranveer Singh in partnership will ensure quicker decision-making, nimble adaptation to market trends, and specialised marketing expertise for the luxury segments.

Australian Parliament grills top Meta executives over digital news policy

Antigone Davis, Meta’s global head of safety at Meta, and Mia Garlick, a regional director of policy for Australia, were summoned back to parliament after attending a hearing in June.

Reckitt’s Amrita Asrani joins Amway as CMO

During her stint at Reckitt, Amrita Asrani drove transformative growth in emerging D2C channels and designing a purpose-led global disruptive innovation pipeline. (Image source: LinkedIn)

Previously, Amrita Asrani led Reckitt as global brand marketing director – fabric care and fashion – strategy and innovation.

APEDA to promote alcoholic beverage exports as part of ‘Make in India’ initiative

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Exports in this segment to cross $1 billion export revenues.

IPO-bound Swiggy reduces losses by 44% to Rs 2,350 crore in FY24: Report

Swiggy will make its debut on the stock exchanges on 13 November

Swiggy’s closest rival Zomato reported a jump of 71% in revenue to Rs 12,114 crore in FY24

Rs 580 bn boom: Indian digital ad spending set to surge 15.9% this festive season

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

72% of young Indian e-commerce shoppers basing their purchase decisions on personalised recommendations, as per the report.