Month: September 2024

Innerwear brand Jockey focusses on digital amidst quick commerce boom

Jockey has 6-8% market penetration for women’s innerwear with metro cities witnessing the most demand, says Nihal Rajan, CMO, Jockey.

Nihal Rajan, CMO, Page Industries shares how Jockey is developing a range of products that aren’t just fleeting trends or seasonal fads and the significance of merging cricket with fashion.

Ad volumes on movie TV channels down by 4% in H1 2024

In H1’24, < 20-second ads size in movie channels witnessed a 3% increase in ad volume share compared to H1'23. (Image: Unsplash)

Compared to the first half of the 2023, the ad volumes saw a decrease this year, according to the TAM report. Also, hindi movie channels had the highest share of ad volumes in H1’24 at 41%.

Martech tools enable sustainable, profitable business models, says Neelima Burra of Luminous Power Technologies

India Premier League (IPL) has been one of the biggest brand investments and channel engagements for us, says Neelima Burra, chief strategy and transformation officer, Luminous Power Technologies.

With plans to transition into a consumer-technology brand, Luminous Power Technologies is strengthening itself beyond just the inverters, this year. Burra, chief strategy and transformation officer, talks about investing in AI for marketing and retail expansion.

ASCI to stay ahead in tech curve, will increase focus on financial sector: ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Sinha discussed in-depth about growth of ASCI, challenges, technological advancement and role of the self regulatory body in consultative process. Storyboard18 was first to report about Partha Sinha’s appointment as the new ASCI Chairman.