September 2024 – Page 45

OOH media owners slam BMC | Partha Sinha ASCI Chairperson | Patanjali’s ad expenses soar

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Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Pernod Ricard to sell Imperial Blue in shift towards premium brands

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

French Spirits Giant, Pernod Ricard, plans to divest from its popular Imperial Blue whisky brand in India, focusing on upscale labels like Glenlivet and Chivas Regal.

India should adopt online gaming policies like UK, EU: GNLU

India's gaming industry is second-largest after China with the community comprising 500 million gamers

GNLU has also recommended that India should adopt a regulatory framework that mandates operators to incorporate limit-setting features for users

upGrad Enterprise makes key senior appointments

"We have charted out a high-growth plan for upGrad Enterprise, and these strategic appointments mark a significant segue into our next phase of growth,” noted Srikanth Iyengar, CEO - upGrad Enterprise. (Image source: Moneycontrol)

All these five appointments have assumed offices and are based out of India.

IPL valuation down to Rs 82,700 crore amid media rights uncertainty

Free streaming of IPL and other cricket content indicated a trends where cricket broadcasters may struggle to revert to a monetisation model to retain consumer loyalty on their platforms, the report said. (Image source: @IPL via Twitter)

IPL ecosystem valuation has decreased by 10.6% y-o-y due to the shift in market dynamics – including Zee-Sony failed merger, consolidation between Viacom18 and Star India, among others.

CoinDCX appoints Prashant Verma as chief growth and marketing officer

Additionally, Prashant Verma will be responsible for marketing strategies for BitOasis, a DCX Group company in the Middle East. He will also focus on geographical expansion and new market launches.

Prashant Verma will drive user growth, revenue, and marketing initiatives, as well as strengthen the CoinDCX brand across India.

Patanjali’s ad, sales promotion expenses soared by 145% to Rs 424.7 crore in FY2024

Patanjali Ayurved posted a standalone profit of Rs 308.97 crore in Q2 FY25

Patanjali’s exports also declined by 39% to Rs 323 crore in FY2024 from Rs 530.7 crore in FY23 due to ‘intense competition in the international market’.

Partha Sinha elected as ASCI Chairperson

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Partha Sinha, who succeeds Marico MD and CEO Saugata Gupta, has filled many roles, ranging from science to management to finance.

FCB Ulka’s Romit Nair joins Dentsu Creative as National Creative Director

Romit Nair is skilled in teamwork, short stories, business development, creative problem solving, and creative writing. (Image source: FCB Group India)

Romit Nair began his career as a creative director at Wunderman Thompson, and went on to work at Sapient too.

Kia leads mass market segment; Audi tops luxury segment: Report

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (From left to right: Kia and Audi. (Image source: Unsplash))

Toyota scores highest in product experience with 45.40. Good resale value, gearshift quality, quality of lights, contributed the most to its ranking.