September 2024 – Page 46

TRAI crackdown on spammers: telcos blacklist 50 entities, disconnect 2.75 lakh numbers

In 2020, the Competition Commission of India (CCI) in 2020 ordered an investigation into Amazon and Flipkart for allegedly promoting certain sellers with which they had business arrangements and giving priority to certain listings.

The Telecom Regulatory Authority of India (TRAI) has taken significant action to address the pesky callers and spammers, over the last few months.

Over 80% of Gen Z getting upskilled to secure new job opportunities: Simplilearn

83% of Gen Z individuals are upskilling to secure better job opportunities

Around 66% of those upskilling hold bachelor’s degrees. Nearly 60% of learners are currently employed in the IT sector, and 40% are engaged in various non-IT industries

DoT asks M2M service providers to register by Sep 30

Unregistered machine-to-machine service providers to register by month-end, says DoT. (Representative Image: Chris Anderson via Unsplash)

DoT has advised service providers to register on Sanchar Sathi; non-compliance may lead to withdrawal or disconnection of telecom resources obtained from the Authorised Telecom Licensees.

Supply chain in Bangladesh restored after disruption: Max Fashion

Max Fashion store

Max Fashion is eyeing to penetrate other territories such as Vietnam and India to strengthen its supply chains, Pallavi Pandey, Head of Marketing said

BMC disregarded 2022 OOH Advertising Policy Guidelines with new draft, claim media owners

Stakeholders are of the opinion that the BMC can not abruptly remove the existing policy guidelines, especially when many of them have already sealed their deals as per the existing guidelines. (Image source: Unsplash)

OOH media owners claim the Brihanmumbai Municipal Corporation (BMC) has disregarded the 2022 Advertising Policy Guidelines which is valid till 2031 and simply refers to the 2008 Advertising Policy Guidelines, which expired in 2018.

Raymond Lifestyle to increase ad spends, plans disruptive expansion in Saudi Arabia

RLL aims to double its EBITDA to over Rs 20 billion by 2028.

With muted H1, Raymond Lifestyle Limited is expecting double digit growth in H2 during the wedding season

BMC ignores pleas from OOH media owners | Jaimit Doshi’s dual leadership role at Lenskart and Hustlr

The agencies were granted permission by MCG to display advertisements in its areas but have not fulfilled their payment obligations.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Spectacular Saudi: A new invitation for Indian travellers to explore the heart of Arabia

Reflecting the deep cultural connections between Saudi Arabia and India, the campaign emphasizes the shared values of hospitality and heritage.

Saudi Arabia launches its first integrated consumer campaign in India, offering tailor-made travel packages and an immersive cultural experiences.

Partha Sinha to be newly elected ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Partha Sinha is likely to replace current ASCI chairman Saugata Gupta, who is the MD and CEO of Marico Limited.

Alia Bhatt becomes new global brand ambassador for L’Oréal Paris

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.