2024 LIONS Creativity Report: Coca-Cola wins Creative Brand of the Year for the first time

Manolo Arroyo, EVP and Global Chief Marketing Officer, The Coca‑Cola Company, commented, “The Coca-Cola Company believes creativity is a superpower that drives growth, inspires people and – most importantly – ignites change.” (Image source: Unsplash)

WPP was named Creative Company of the Year, with its collaboration with Coca-Cola helping to secure three Gold Lions for ‘Thanks for Coke-Creating’, plus 14 more Lions across four pieces of work.

Ogilvy’s female trailblazers | PHD appoints Vincent Rebeix as global chief operating officer

From Devika Bulchandani to Maria O'Keeffe, these inspiring female leaders are at the helm of creative innovation, brand strategy, and agency growth, pushing boundaries and redefining what success looks like in the modern advertising world. From managing global accounts to steering ground-breaking campaigns, the top women at Ogilvy are paving the way for future generations, while contributing significantly to the agency's renowned legacy of creativity and impact.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Vikram Sakhuja appointed as MRUC India’s Vice-Chairman; Shailesh Gupta re-elected as Chairman

Vikram Sakhuja replaces Shashank Srivastava of Maruti, who was previously transferred from his role as Head of Marketing & Sales to a Member of the Executive Committee this year. Left to Right: Vikram Sakhuja (Image source: Brands & Entertainment), Shailesh Gupta (Image source: Impact Magazine).

Vikram Sakhuja steps into key leadership role as industry veteran Shashank Srivastava steps down.

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With Meta Verified, businesses that choose to subscribe and demonstrate their authenticity will receive a verified badge, impersonation protection, account support, and premium features that help amplify their brand online and make it more efficient to chat with customers.

Meet the female trailblazers at the top of the world’s most famous ad agency – Ogilvy

These inspiring female leaders are at the helm of creative innovation, brand strategy, and agency growth, pushing boundaries and redefining success in the advertising world. (L-R: Devika Bulchandani, Liz Taylor, Stacey Ryan-Cornelius, Fiona Gordon)

Ogilvy’s trailblazing women that are redefining creativity, strategy, business and leadership in the fast-evolving world of advertising.