During one of the consultative processes, the Tamil Nadu government clarified that they do not differentiate between the video game and RMG industries.
Month: September 2024
Affle India secures US patent to boost precision in digital advertising
Affle India has secured another US patent. The latest is for user identification technology to improve advertisement delivery.
2024 LIONS Creativity Report: Coca-Cola wins Creative Brand of the Year for the first time
WPP was named Creative Company of the Year, with its collaboration with Coca-Cola helping to secure three Gold Lions for ‘Thanks for Coke-Creating’, plus 14 more Lions across four pieces of work.
NCLT approves recall of Zee-Sony merger order, allowing ZEEL to withdraw the scheme
Zee Entertainment withdraws merger with Culver Max and BEPL
Ogilvy’s female trailblazers | PHD appoints Vincent Rebeix as global chief operating officer
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Acer India onboards Bollywood actor Jahnvi Kapoor as brand ambassador
As the face of Acer India, Jahnvi Kapoor will endorse a wide range of Acer’s advanced laptops, Acerpure TVs, and home appliances, including water purifiers and vacuum cleaners.
AI will have profound impact on every industry: Vijay Shekhar Sharma, Paytm
Paytm laid off more than 1,000 employees from its operations, sales, and engineering teams in December after adopting AI in most of the operational work.
Vikram Sakhuja appointed as MRUC India’s Vice-Chairman; Shailesh Gupta re-elected as Chairman
Vikram Sakhuja steps into key leadership role as industry veteran Shashank Srivastava steps down.
Small businesses on WhatsApp can avail Meta Verified now
With Meta Verified, businesses that choose to subscribe and demonstrate their authenticity will receive a verified badge, impersonation protection, account support, and premium features that help amplify their brand online and make it more efficient to chat with customers.
Meet the female trailblazers at the top of the world’s most famous ad agency – Ogilvy
Ogilvy’s trailblazing women that are redefining creativity, strategy, business and leadership in the fast-evolving world of advertising.