August 2024 – Page 5 – storyboard18

TRAI to soon release recommendations on regulating OTT apps under Telecom Act: Exclusive

Meanwhile, the likes of Broadband India Forum (BIF), National Association of Software and Services Companies (NASSCOM) and the Internet and Mobile Association of India (IAMAI) have argued that OTTs are already governed by the Information Technology Act 2000. (Image source: Unsplash)

Debate heats up in the industry over regulating OTT communication apps like WhatsApp, Telegram under the Telecom Act, 2023. TRAI held an open house on August 21, where the divide among the telcos and OTT apps remained evident.

From ‘work flexibility’ to ‘unsteady paychecks’, the ups and downs of freelancing

Unsteady paychecks, no health insurance, and other employee benefits are some of the downsides of a freelancing career, say experts. (Photo: Unsplash)

Freelancing is gaining popularity among Indian media professionals for its flexibility and autonomy, but it comes with challenges such as inconsistent income and job security.

Disney Star and Viacom18 merger | Patanjali ad case | YouTube under MIB’s scrutiny

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Boroline wins trademark case: Delhi High Court orders Cento Products to change trade name

Delhi HC rules in favour of Boroline, a popular antiseptic cream in trademark case

Delhi HC asked Cento Products to pay Rs 2 lakh to GD Pharmaceuticals for the long pendency of the copyright infringement and trademark suit

Union Cabinet approves e-auction proposal, expansion of private FM radio in 234 cities

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

This expansion is aimed at meeting the growing demand for FM radio in areas that currently do not have access to private FM broadcasting.

P&G Hygiene and Health Care ad expenses up by Rs 568 crore in Q4FY24

P&G Hygiene and Health Care's revenue from operation stood at Rs 4205.70 crore in Q4FY24

P&G Hygiene and Health Care reported sales of Rs 4,192 crore, up 7% versus a year ago owing to innovation, premiumization, and driving category growth in the feminine hygiene category.

CCI approves Disney Star and Viacom18 merger

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

In May 2024, The Mumbai bench of the National Company Law Tribunal (NCLT) had approved the merger plan involving Reliance Industries Ltd’s Viacom18, its wholly-owned subsidiary Digital18, and Walt Disney’s Star India.

16 mn new credit cards added in FY 2023-24, total reaches 100 mn: Report

With the addition of new cards, the industry has also seen 22% and 28% surge in transactional volume and value respectively. (Photo by rupixen on Unsplash)

Debit cards have seen a dip in both transactions volume and value owing to the shift in preferences by cardholders.

Sony, Zee may seek partner to counter Disney/RIL merger threat: Karan Taurani

"In case Zee/Sony operate individually without any partner, there may be constant pressure on their profitability to match up to the might of RIL/Disney, as the latter has a big advantage of scale in the digital business, which is the future of M&E content," says Karan Taurani.

The failed merger between Sony and Zee, which would have created one of the largest entities in the M&E sector, now leaves the two media companies to compete against the potential Disney-RIL merged entity for TV broadcasting supremacy, highlights Karan Taurani, SVP at Elara Capital.