August 2024 – Page 6 – storyboard18

Patanjali ad case: ‘Supreme Court expresses disappointment over IMA’s ‘Minuscule’ apology

Patanjali Ayurved posted a standalone profit of Rs 308.97 crore in Q2 FY25

The SC bench has now given one week to the IMA President to submit physical copies of 20 editions of the daily in which the apology was published.

Brand Breakthroughs: Infosys Global CMO on what it takes to love a brand

In these times of data-driven performance marketing, some marketers might be tempted to pooh-pooh the notion of brand love. And yet, these same marketers will vouch for the value of using rational means to persuade customers to develop an emotionally driven, compelling disposition to the brand in one’s charge. Well, that’s why they say, in the end love always wins. Even, brand love, writes Sumit Virmani, global chief marketing officer, Infosys. (Image source: Unsplash)

In an exclusive column for Storyboard18, Infosys global CMO Sumit Virmani, decodes why some brands are good at winning the consumer’s love.

Mimi Deb appointed as COO, Madison Media Plus

Mimi Deb is keen on expanding Madison Media’s Delhi Branch.

Heading Madison Media’s Delhi Branch, Mimi Deb will be reporting to Vikram Sakhuja, Group CEO of Madison Media & OOH.

Airtel and Apple strike content partnership deal

Airtel will also bring music listening experience to its customers in India through exclusive offers of Apple Music, available to Wynk Premium users. (Image source: CNBC TV18)

These Apple Music and Apple TV+ offers will become available exclusively to Airtel customers in India, later this year.

Dailyhunt parent VerSe Innovation expands ad tech capabilities with Valueleaf acquisition

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

As part of its broader strategy to diversify revenue streams beyond advertising, VerSe has been actively acquiring companies in the SaaS and digital subscription sectors, such as Magzter.

Airtel shuts down streaming service Wynk Music; to offer Apple Music at discounted rates

Sources said that Airtel decided to shut down Wynk's service because it did not make commercial sense to continue running it without a clear monetisation plan. "In India, music streaming monetization is already low. Secondly, Airtel wanted to offer a better service in the music streaming space. Apple is an established player in the global music streaming space," a person familiar with the matter told Moneycontrol. (From left to right: Airtel and Wynk Music (Image source: Google Play))

Wynk Premium users will receive exclusive offers from Airtel for Apple Music, Bharti Airtel spokesperson told Moneycontrol.

Bengaluru-based investment service firm under fire for violating advertising code

Legal experts say Pickright Technologies violated advertising code

Pickright allowed users to either pick a portfolio based on the returns generated or sign up for trading calls from Sebi-registered experts based on the ‘accuracy’ of the calls

Omnicom consolidates agencies under Omnicom Advertising Group; Troy Ruhanen becomes Global CEO, OAG

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025. (Image source: Facebook and LinkedIn)

OAG aligns BBDO, DDB, TBWA and the Advertising Collective under one leadership and the ad group plans to accelerates investments in innovative tools, technologies, and AI platforms.

Gen Z Explainer: ‘Very Demure, Very Mindful’, the latest trend redefining social media etiquette

In early August, Lebron, who playfully describes herself as a "fierce diva," posted a satirical video demonstrating her understated, work-appropriate makeup routine. From Left to Right: Jools Lebron (Image Source: CNBC TV18), TikTok logo (Image Source: Unsplash)

From sharp satire to a viral sensation, the latest TikTok trend has everyone reconsidering what it means to be ‘demure’ in the digital age.

EXCLUSIVE: YouTube under MIB’s scrutiny for violating content policy

Over the past ten years, the Indian government has requested Google to remove approximately 115,500 pieces of content from its platforms, including YouTube, web browser, etc.

From January to June 2023, Google received 2191 content removal requests from the government and 1677 content removal requests were received between July and December 2023.