Month: August 2024

Cannes Lions-parent firm Ascential set to acquire Effies

Philip Thomas, CEO, Ascential, commented: “The coming together of LIONS and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked. All enlightened businesses know that creative, effective marketing drives growth."

Effies, the global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries.

YouTube will continue to develop AI technology for creative expression: Neal Mohan, YouTube CEO

India being one of the largest market for YouTube, has 11,000 Indian channels with over a million subscribers.

YouTube CEO Neal Mohan said, “We’ll continue to develop AI technology that builds on our track record of responsibility and pushes the boundaries of creative expression at a scale we can only dream about right now.”

Hakuhodo launches martech data labs in India; appoints Shweta Sharma as CEO

Leading the charge as CEO of Hakuhodo Data Labs India is Shweta Sharma, the Chief Business Officer of AdGlobal360 India.

Hakuhodo Data Labs India will be based out of Gurugram. The move is followed by the launch of e-Genie- an omnichannel e-commerce media optimisation platform, developed through a collaborative effort between Hakuhodo Japan and AdGlobal360 Innovation Lab.

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India emerges core market for top global brands; many generate over $30mn revenue from India

A joint report by Bain & Company and Myntra says that new-age insurgent brands have seen 2X higher adoption among Gen-Z. (Representative Image: Sara Kurfeß via Unsplash)

A joint report by Bain & Company and Myntra says that over 90% of the top 50 global brands are already present in India. The report claims that India’s lifestyle market will reach $210 billion by 2028 with 18%–22% online penetration.