Month: August 2024

IPG Mediabrands opens global centre of excellence office in Pune

IPG Media brand new centre of excellence in Pune is expected to more than double its headcount over the next two years. The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees including a rooftop sports area with facilities for basketball, tennis, and a gym, along with a walking track.

The new Pune office will serve over 500 clients globally. The agency expects India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years.

Enormous Brands onboards Sindhu Sharma as NCD (North)

Sindhu Sharma joins Enormous from Lowe Lintas where she served as the Executive Creative Director working for clients such as Google, Whirlpool, India Gate, Pernod Wines, OLX, and Nescafe.

Sindhu Sharma joins Enormous Brands from Lowe Lintas where she served as the Executive Creative Director. Prior to which, she held multiple leadership roles at Mullen Lintas, including Executive Creative Director and Group Creative Director.

DBS CEO Piyush Gupta to step down in March 2025

In a show of accountability for service disruptions that plagued the bank, Gupta took a 30% pay cut in 2023. (Image source: CNBC TV18)

His successor will be Tan Su Shan, the bank’s current deputy CEO and head of institutional banking.  

India should soon see its first Olympics sponsor

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The IOC currently has 15 top-tier partners, which collectively paid almost $740 million last year in cash and services, though none from India.

‘Media planning heavily dominated by influencer marketing, CTV ads’

AI is gradually becoming the heart of the CTV advertising experience and has transformed linear television advertising into more engaging, personalised, and measurable programmatic-driven advertising, says Nikhil Kumar of mediasmart.

Kumar, Chief Growth Officer of mediasmart, discusses key advertising trends and how interactive CTV commercials during marquee properties like Olympics maximises audience engagement.

Ajoy Chawla of Titan Company: Amid competitive intensity, need to step up marketing investments tactically

Titan Company reported a marginal decline in standalone net profit to Rs 715 crore in Q1FY25. Talking about cost-optimisation strategies, and future growth prospects, Chawla, CEO of jewellery division discusses witnessing pent-up demand this quarter (post-budget) and its growing retail presence both in India and outside.

EXCLUSIVE: ‘We are now competing in beverages as a category’, says Shivam Puri, CEO, Cipla Health

Cipla Health Limited, the maker of Nicotex and Prolyte ORS, surpassed the Rs 1000 crore revenue mark last year

The consumer healthcare subsidiary of Cipla is now planning to expand into multiple segments such as sexual wellness and broaden range of products in its existing categories.

Auto major Volvo initiates global media review

The company's sales of electrified models, including both fully electric and plug-in hybrid models, grew 49 per cent compared to the same period last year and accounted for 49 per cent of all cars sold during July.

Volvo Cars reported global sales of 57,447 cars in July, up 6 per cent compared to the same period last year.