Month: August 2024

Indians opt for home grown getaways: Airbnb searches soar 340%

“The data underscores a growing trend amongst Indian travelers to explore domestic destinations during short breaks and long weekends as they are easily accessible. At Airbnb, we are excited to offer a wide range of stays as people explore new locations and immerse themselves in the local culture through our host offerings,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.

Goa, Lonavala, Puducherry, Mumbai and Udaipur emerge as the most searched for domestic destinations.

Nazara acquires UK based Fusebox Games for Rs 228 crore

Nitish Mittersain, Founder & CEO of Nazara said, “We see a large opportunity in building an IP based global gaming business that benefits from our core base in India where we can support global studios through enhanced user acquisition strategies, data analytics, live operations and new initiatives such as implementing our in-house AI playbook.

Popular IP based games of Fusebox to boost Nazara’s core gaming segment

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Categorized as Gaming Tagged

The Advertising Club launches The TAC Academy with the IPA Qualifications

Every year over 4,000 practitioners future-proof their careers through IPA’s Continuous Professional Development Programme – helping their careers flourish. (Image: Unsplash)

The Ad Club has forged a special deal with IPA – The Institute of Practitioners in Advertising to offer curated and cutting-edge qualifications from around the globe under the aegis of The TAC Academy.

Reddit plans to introduce paywalled content and AI search summaries

Reddit also gained notable traction in India, rising from 31.6 million in 2023 to 43.4 million in 2024, an indication of inreasing engagement with news, politics, and niche online communities. (Representative image by Brett Jordan via Unsplash)

For Q2, Reddit’s revenue reached $281.2 million, up 54% year-over-year due to the platform’s growing ad business.

Hoarding Collapse: Bombay HC to decide fate of Ego Media Director’s release on August 9

Bhavesh Bhinde, director of Ego Media Pvt Ltd, which erected the Ghatkopar hoarding that claimed 17 lives after it crashed on a petrol pump on May 13, moved the sessions court seeking discharge from the case.

Bhinde in his petition to quash the case claimed that IMD failed to predict the weather on the day of hoarding collapse.

Colgate unveils “Eat Like You Should” campaign to raise oral care awareness

Juneston Mathana, Executive Creative Director at WPP @ CP, while speaking about the campaign quoted: The thing about ‘relatable behaviour’ is that you have to show it in the most relatable way. But just that could also get boring. So we introduced a little rhythm & rhyme with our partner-in-crime – Vishwesh Krishnamoorthy from Corcoise Films to make people aware of the subconscious compromises others are making out there. The result left people with something to chew on.

Based on a recent Colgate study’s findings, almost 1 in 2 Indians claim to have a dental problem, which has led to people changing their eating habits without even realizing it.